The Latest Advertising Craze

With the internet still in its infancy stage, there is always the next big thing when it comes to advertising. The first one was e-mail marketing, the people that started e-mail marketing in the very beginning have made and will continue to make loads of money. If done properly with no spam and with a highly targeted list, as long as you have a solid product, e mail advertising will make you loads of money.

Then came the “pop up” and in my opinion that was not good for anyone. Pop-ups are annoying even if you do click on them every now and then, they are still annoying. It's sort of like when you move from your home you have to handle everything in your house, whether you are moving it to take with you, or if you are going to be throwing out, it has to be handled. Pop up ads have to be handled.

Fast forward past all of the obvious ways to advertise online. Now we come to the pixel craze, and that is the next big thing.

Some of the best money making stories are the most simple, who would have ever thought that people wanted a yellow piece of paper with sticky stuff on the back? 

The guy that started The Million Dollar Home Page was a 21 year old college student that made a million dollars in less then 6 months. 

Advertising dollars are always going to be part of internet commerce. Web sites cannot be profitable on free advertising and search engine traffic only. You have to have a realistic advertising budget that will go as far as it possibly can.

Now for a variation of pixel pages. Word pages are the next big thing. 

 Word pages use words instead of pictures which is a much more targeted form of advertising. When you read a word your mind translates it into a picture, when you see a picture your mind translates it to words then back to a picture, which takes just a little longer. 

 That's why the simplest ads still work, “How to..., Act Now,,, etc etc. 

 Word pages also offer a lot of bang for your buck, the pages that have a certain theme have a loyal following, which means return visitors. 

 Add the people that purchased a word along with the site being heavily marketed by the webmaster, it is probably the best $100 that you can spend on advertising.

One simple rule on the internet is that you have to spend money to make money, word page advertising you buy once and it is there forever or until the agreement expires.

Find a word page about your niche and see ”How To Get the Most for your Advertising Dollar ”so “Act Now” and get in on the next big thing.

Be Single Minded

You’ve read about the importance of being courageous, rebellious and imaginative. These are all vital ingredients in an effective advertising campaign. However, they must be tempered with the most important ingredient of all—strategy.

As long as the advertising industry has been in existence there has been debate about whether advertising is art or commerce. Quite frankly, this kind of divisive argument is a waste of time and has only helped to diminish what little respect the industry has earned through the years. Besides, the answer is simple. Advertising is the art of commerce.

It can’t be pure art because pure art won’t engage the consumer on behalf of the brand. Art can certainly get people’s attention, but it rarely causes them to take action. If the consumer is not actively engaged, the brand won’t grow. If the brand doesn’t grow, the company won’t profit. And if the company ceases to make a profit, it dies and takes its brand with it.

On the other hand, advertising can’t be mere commerce because capitalism, in and of itself, is not pretty. It doesn’t make people sit up and take notice. Pure commerce deals with the exchange of money for goods and services. How boring is that. Besides, you don’t want to encourage simple commerce. You want to promote branded commerce. That is what makes strategy so important.

Let’s be clear. We’re talking advertising strategy. Advertising is not marketing. Marketing involves several disciplines including product, pricing, packaging, distribution, customers and promotions - which encompasses public relations, advertising, point-of-sale, direct marketing, e-marketing, etc.

If your ad agency can’t tell the difference between marketing and advertising strategy, run like hell. 

You’re liable to waste a lot of money. Now some agencies do understand the balance between the broader marketing picture and the narrow, targeted advertising scope. If they are capable and comfortable operating in both realms, they will be a very valuable partner to you.

The importance of a strong ad strategy can’t be stressed enough. Creating ads without strategy is like throwing a ping pong ball at a speeding car in a wind storm. There is little chance you will hit your target.

With a sound advertising strategy, however, even a company with a limited budget can compete against deep-pocketed competitors. Such is the power of the single idea that remains constant over time. This, my friend, is the essence of long-term branding.

You must start by knowing to whom you are speaking and to whom you should be speaking. What are their hot buttons? What kinds of things are they paying attention to (art)? What would make them want your product or service (commerce)? What kind of life do they lead? What are some of their daily hassles? Can your product or service help with any?

The key, of course, is to begin thinking about your customers and potential customers. Focus on their needs instead of your own. By offering solutions to their needs, you will fulfill your own profit needs. It doesn’t work the other way around. Trust me.

Only after you know your audience, should you start thinking about how to communicate with them. Because only then will you know how and where to reach them.

Challenge yourself, your staff and your advertising agency to revolutionize your ad program. If you missed a previous step, contact the author for a complimentary copy. And, remember, every revolution begins with just one step.

How Affiliate Marketing Can Enable You To Work From Home

Most if us are extremely snug in our personal properties. It's the place all of our comforts are stored. A part of the every day grind of a job is having to go away the house. The duty is way more troublesome if in case you have youngsters to contemplate. Many people would love to have the ability to do business from home. We're extra snug and could be way more productive. Nonetheless, only a few common jobs supply this kind of flexibility. They need workers on web site the place they are often watched and monitored.

If you want to make a dwelling working from house, the online marketing enterprise could possibly be the reply. When you've got a pc, with web entry there is no such thing as a motive your property workplace can not develop into your new home-based business.

Internet online affiliate marketing signifies that you're employed on behalf of one other firm. You serving to to broaden an organization that already exists. This offers you with a number of benefits. First, your advertising manufacturers or merchandise which can be already in the marketplace. You don’t must create new product and current it to the general public. If the manufacturers are pretty well-known then attracting clients shouldn't be too troublesome. It's a lot simpler to promote one thing that has a longtime fame that break in with one thing new.

Second. The promoting of the product will already be taken care of. The principle company can have some strategies and tools accessible to assist promote the product or product line. This may embrace pamphlets, catalogs or posters. They may even make samples accessible for gratis to you. This minimizes your funding so the chance is nothing. You simply want to focus on promoting the product and maximizing your earnings.

Third, Internet online affiliate marketing could be completed within the consolation of your personal house. So long as you've ample cupboard space for firm product there is no such thing as a motive you can't arrange store within the consolation of your personal house. You may put as a lot or as little into the enterprise as you want. You paid in line with how effectively you carry out. When you've got an off month, it's mirrored in your fee. You don’t have to fret a few boss coming down on you. How a lot you do is solely as much as you.

Lastly, operating this enterprise enterprise from you house presents little or no danger for you. You could have the right location and also you don’t want to speculate any of your personal cash. Your additionally not topic to work are gross sales targets to interrupt even. What you produce is what you might be paid for.

Operating an online marketing enterprise is difficult work. You’ll wish to take advantage of your abilities and abilities and which means working some very lengthy days. Don’t be fooled by online marketing firms that promise the world for little or no effort. You’ll must work very arduous selling the merchandise that you simply determine to promote. Nonetheless, in case you are prepared to work arduous and use your entire skills, there is no such thing as a motive why your online marketing home-based business can't be an enormous success.

If you wish to do business from home then an online marketing scheme is the right manner. With minimal danger to you, it is possible for you to to make use of you abilities to your personal profit. You’ll must work very arduous however there may be every thing to realize and little or nothing to lose.

5 Easy Ways To Get Your Creative Juices Going

A lot of us use a blog to make money but that means we have to write new posts often. If we leave our blog untouched for to long it can cost us some of that precious SEO traffic and that's not good. So what do you do when you just don't feel creative?

Writing an article doesn't just mean putting down thoughts into words then typing and writing it. You have to capture the interest of your readers and get them to keep on reading. To send your message across you have to get the attention of the reader and have a firm grasp of their interest and pique their curiosity.

The main ingredient in baking up an article is a large dose of creativity. While creativity may come natural to many people, some just gets into a block or something to that effect that can drive someone crazy. Many writers have literally torn their hair out when they get writers block and just can't seem to get their creative juices flowing.

Putting words into images in the readers mind is an art. A clear and crisp depiction requires a certain flair that only creativity can provide. Similes and metaphors help a lot, but the way an article gets entwined word for word, sentence by sentence then paragraph by paragraph into a whole article develops the essence of the article.

So just what do you have to do when nothing comes to mind? There is no surefire ways to get the perfect ideas but there are easy ways to get your creative juices flowing. No one can guarantee you of having the perfect mindset but many methods may aid you in achieving that state of mind. Here are five easy ways for that.

1) Keep a diary or a journal with you always. Ideas can be triggered by anything you may hear, see, or smell. Your senses are your radar in finding great ideas. Write all of them into a journal and keep it with you for future reference. You may also write down anything that you have read or heard, someone's ideas could be used to develop your own ideas and this is not stealing. Remember that ideas and creativity can come from anywhere; it's the development of the idea that makes it unique.

2) Relax and take time to sort things out. A jumbled mind cannot create any space for new ideas. Everyone must have a clear mind if one wishes to have their creativity in full speed. Get rid of all obstacles that can be a hindrance to your creativity. If you are bothered by something, you cannot force your mind to stay focused.

Try to relax every time that you can and think about your experiences and interactions with others. Your experiences are what shape your mindset and your opinions which could be reflected on your writings. Try to discover yourself, find out what triggers your emotions. Discover what inspires you and what ticks you off. You can use these emotions to help you in expressing yourself and your ideas, with this you can grow creatively.

3) Create a working place that can inspire your creativeness. Your working place can be quite a hindrance if it doesn't make you feel happy or relaxed. Creativity comes from being in a good state of mind and a messed up workplace that causes distraction won't be conducive in firing up your creative flow.

Surround your working place with objects that makes you happy and relaxed. You may put up pictures, or scents, objects that inspire, or anything that can get your creativeness cranking. A clean and well organized workplace also rids of distractions and unwanted hindrances. With a good working place, you can work in peace and never notice the time pass by.

4) Set the mood. Setting the mood requires you to just go with the moment or to induce your self to feeling what makes your mind works best. Finding out what makes you tick could help you find ways to get your creative juices flowing. Set the pace and tempo for your mood and everything else will follow.

There are many ways to set the mood. Some writers have been known to use alcohol, a little sip of wine to stir up the imagination. Some would like some mood music while others let the lighting of the environment create the mood.

5) Go on a getaway and just do something unlike crazy. Letting yourself go and have fun produces adrenaline that can make your imagination go wild. Take an adventure or a solemn hike. Whatever it is that is unusual from your daily routine can take the rut out of your schedule. In no time at all, your creativeness will make use of that experience and get your imagination to go on overdrive.

4 Key Points to Branding

Here are four things you should keep in mind as you build your company’s brand:

1)                  Own the “Significant Thing”:  Dole tried to be all things to all people spend your time focusing on a single clear message.  Mercedes-Benz owns “ Engineering “ in the car industry because it’s focused on that singular message for decades.

2)                  Consistency is key:  consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy.  Coca-Cola it is one of the most recognized brands in the world because they haven’t changed in decades.  Make sure your brochures, website, Direct mail, and all the other advertising have the same feel and message.

3)                  Make your message relevant:  know your audience, know what they care about and how to speak to them.  Make sure what you sell is what they need.  Remember the conversation should always be about your audience, not you.

4)                  Use a strong offer to motivate:  you want your audience to remember you and you want its members to buy from you.  You need to move them to action.  A strong offer should give them a reason to buy.  Make the offer clear and appropriate for your brand.

Every time a customer comes in contact with your brand, they will have either a positive or a negative experience.  Those experiences will add to their perception of your brand.  Those experiences are recalled later when it’s time to make a purchasing decision.  How do you want your brand to be remembered when the time comes for a prospect to buy? You need to start building that positive perception today and do whatever is necessary to maintain it.

Good luck.

3 Real Reasons Why You Should Consider Paying For Your Traffic

There are numerous success stories you will hear about businesses making it good on the internet . The troubling thing is, there are maybe a tenfold or even a hundredfold of stories inconsistent to theirs. Many have unsuccessfully launched a business venture that is internet based but only a handful shall succeed.

Is this because of luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the persistence to learn and the willingness to put in a lot of hard work and some money.

However, before shelling out your hard-earned money on advertising, here are three (3) smart reasons why you should consider paying for your traffic including common-sense methods of showing you how to prepare your website.

1. The quickest method for getting customers to your website is to pay for your traffic.

Like Neo, traffic is 'The One' . Without traffic, all your efforts would just go to waste. Every business needs customers, without them you wouldn't have anyone to sell your products to. In the Internet world traffic is the walk in customer. The more traffic you possess the more people you'd be able to sell your products to.

But similar to any business that's in every corner building or in the mall, not everyone that goes in will buy. But for those who do come in to browse your merchandise, most of them will buy your products. It is a clear and known fact.

But, how do you get traffic, traffic great enough that could make a small portion of resulting buyers enough to make a fair profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to supply them with adequate business.

Many of these success stories get their traffic from paying others. Yes that's right; you have to spend money to make money. Advertising is the key. The more people who know that your site exists the more people would of course go to your site, that's common sense.

While there are numerous ways to get free advertising for your business, free advertising doesn't generate the same high volume of traffic as paid traffic does. Paid advertisements include such advertising schemes as those offered by Google and Yahoo.

2. In order to take full advantage of the search engines, make sure that your site is properly optimized to rank high before paying for your traffic.

Search engines are the fastest and easiest way for finding what you need on the internet . Search engines are extremely popular because they provide an indispensable service to many people. They are free and easy to use. Because of their popularity, search engines receive many visitors as well as click throughs . With these benefits in mind, it is easy to see why so many companies would pay to advertise with search engines.

Search engines provide information to the millions of users they receive each day. They provide relevant links to many sites that a user may be looking for. If your site's link pops up as one of the top ranked sites on the search results page, you stand a great chance that the user will click your link and go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.

When you pay for your advertisements, it is like paying for guaranteed traffic to your site. This may not seem like a good idea at first, but the benefits of doing so far outweigh the cost in the long run. When you pay for your traffic, you are guaranteed a consistent flow of traffic to your site. You will at no time go without making a sale on any given day.

3. Find and use tools that will aid you in researching relevant keywords for your chosen niche so that you don't waste money on advertising.

Normally, you will be charged with the number of hits a link gets when your ad is clicked, this is known as pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools on the Internet which can aid you in using the right keywords at the right moment in time.

All the money you spend in paying for your traffic will not be for nothing. You will get an impressive boost in traffic which will also result in a great boost in your sales figures.