Some Google Adsense Secrets

It is no surprise that Google Adsense still remain the top favorable income source for most Webmasters. However, as Google implement changes to the advertisement format and behavior, there were considerably a number of Webmasters who are upset about these changes that eventually reduces their earnings.

In order to stay unaffected by the constant changes enforced by Google, a Webmaster has to go back to the basics – creating value to the users. This article will illustrate how you can go about creating valuable content and eventually, pulling in at least hundreds dollars from Google Adsense.

First, the most important factor is to attract the right type of traffic.

It makes no use having 100,000 regular visitors per day to your site as compared to 50,000 unique and first-time visitors.

Most regular visitors will not click your advertisement.

This explains why most blogs with most of its traffic coming from bookmarks do not perform using Google Adsense.

There is only one type of traffic that convert the best for Adsense earnings – Search Engine traffic. Most clicks on the advertisement are triggered by first-time visitors especially if they were referred from search engines. Therefore, in order to increase your earnings for Adsense, focus on Search Engine Optimization (SEO).

Some of the proven optimization techniques include titles shortening, keywords allocation, article submission and social bookmarking for gaining links popularity.

Another critical impact is the advertisement format. Despite all the various school of thoughts, the most effective format is one that is able to blend into your content and appears natural (in terms of content, colors and fonts). Advertisement placed in boxes also perform better than when they were in the rectangles. Advertisements that are placed above fold also did a good job attracting clicks. However, you should limit the advertisement to 3 unit per page. Anything more than that will make your page looks unprofessional and low value.

One very useful tip to increase your Adsense earnings is to use the horizontal link unit. This type of advertisement appears like navigation menu and thus, making up most of the clicks in an average site. Most of my sites generate over 70% of my income from this particular type of advertisement format.

To summarize, there are only two things to worry about – Traffic and advertisement format. Once you can get the right type of traffic flowing into your site, you can then focus on capturing the clicks from the traffic by displaying natural advertisement.

Affiliate Marketing Rules

So you have been wanting to get into affiliate marketing, and want to know the rules. You have your website and or blog all set up and ready to go. You have chosen your niche and market that you want to promote and make money off of. You just need links to start making money. Promoting other’s services and products is not something that is difficult to do. However, you will find that with all of the many companies that offer affiliate programs, and referral options, they all have their own rules that you must follow.

Affiliate marketing is pretty easy to follow, that is unless you have many different programs that you are a part of. When you start getting so many that you cannot remember the rules, or the guidelines that you have to follow, you might have a problem. This is because the rules for affiliate programs are as different as the companies. Each company is allowed to make their own rules. However, you might see many similarities. That does not mean that they are copying one another, or cloning their affiliate program so to speak, but yet it means that they have the same rules.

Affiliate marketing rules can be so very different. They can range from not mentioning the brand names that they sell anywhere on your website, to not have that particular market in your website URL. Because they are so different for each program and company that you promote, you are going to have to be sure that you read each one well and make sure that you understand it fully. If you all ready have your URL for your website, you may not be able to participate in some of the affiliate programs. This is because you will not meet the requirements for the rules.

Another rule that you are going to see often when you are into affiliate marketing is the page rank rule. Some of the companies that will allow you to promote their services or products will not want you to have a higher page rank than they do. Nor will they allow you to have a website that is higher in the search engine rankings. 

For example, if you were promoting coffee, and you wanted to become an affiliate for Folgers coffee. Your website would not be able to come up above the official Folgers coffee website in the search engine results when coffee, or Folgers coffee is used as the search term. The companies that have this rule in place for their affiliate marketing programs feel as if your website were higher than theirs for the product that they are selling, that it would hurt their business tremendously. And, it just might. They would rather have the straight sales any day, than the commissioned sales. Who wouldn’t?

Keeping a spreadsheet of the affiliate marketing programs that you are a part of and their rules is a great idea. This way you are never confused and know just where you need to stand to be a part of that program. This is the best thing that you can do for your affiliate marketing business. Not only that, you will also find that some of the sites that have broken rules and have been caught have resulted in law suits. Cover your tracks and make sure that you are following the rules that are set by that company for the best results.

You will also find that there is a thing that is called affiliate marketing software. If you can find a program that fits your needs and will help you keep everything straight, you may not have to worry about keeping track of them yourself. Use your software to keep track and make sure that you are doing your affiliate marketing the right way. Your efforts will pay off eventually, and you will be glad that you went by the book and followed the necessary affiliate marketing rules.