In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.
One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.
If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.
Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.
Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.
When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.
Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.
How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.
And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.
Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.
If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.
Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.
Try product recommendation and be among those few who have proven its worth.
Wednesday, June 15, 2016
Tuesday, June 14, 2016
How To Be Cautious And Successful In Affiliate Marketing
Affiliate Marketing is a great program. It provides those who want it with the means to set up their own home business. As an affiliate, you do work for another but you are rewarded for your work. The money you make is based on your individual performance not an hourly or yearly salary. Affiliate marketing provides many incentives to work harder and more efficiently. The harder and better you work, the more monetary success you are likely to see. Affiliate marketing also reduces the amount of risk. The main company handles the advertising and creation of the product allowing you to move the product in what ever way you think best.
One does need to be cautious in the field of affiliate marketing. For every great, legitimate opportunity out there, there are more ready to con. The internet has made it quite easy for these con artists to operate and even thrive.
Before you Plunge head first into the field on affiliate marketing you should do some checking. A general rule of thumb is to never do business with anyone that doesn’t have a fixed address and telephone number. If all they have to offer is an email address then look for another company. Doing business only by email is very dangerous. It makes it far too easy for these con artists to slip away and never be heard from again. Unfortunately, when they slip away it is likely with your money or earnings.
If you find a company that you are interested in then check the start up costs. These should be minimal if any at all. Ask is there is a way to pay back the start up costs through your sales commission. Most are willing to do this. However, if there seems to be a lot of initial money that needs to be paid by you then find something else. The chances are good that they will take your money and run, leaving you with worthless product.
Finally, ask what support you will receive if you agree to become part of their affiliate marketing plan. There should be someone there to guide you through the process and answer any questions that you have. They should also offer you advice on how best to market their product. It is up to you in the ends but they should offer you some stat up ideas. If their legitimate company they should want to help you all they can. They more you are able to sell the greater benefit for them as well.
You should keep in mind that affiliate marketing takes a of work. It is like any other business except that the risk to you is much lower. Ignore companies that promise huge salaries with little effort, it just won’t happen. Many people make great successes with affiliate marketing programs. However, they do work incredibly hard. However the rewards come when the hard work pays off. You’re the one that will reap the rewards, not your boss.
Affiliate marketing is a great way to start working for yourself. With lots of hard work and creativity you could be well on your way to great earnings doing something that you enjoy. It won’t be easy and in the beginning you’ll have to work harder then you ever did in a full-time job. But if you’re driven it will all be worth it in the end.
One does need to be cautious in the field of affiliate marketing. For every great, legitimate opportunity out there, there are more ready to con. The internet has made it quite easy for these con artists to operate and even thrive.
Before you Plunge head first into the field on affiliate marketing you should do some checking. A general rule of thumb is to never do business with anyone that doesn’t have a fixed address and telephone number. If all they have to offer is an email address then look for another company. Doing business only by email is very dangerous. It makes it far too easy for these con artists to slip away and never be heard from again. Unfortunately, when they slip away it is likely with your money or earnings.
If you find a company that you are interested in then check the start up costs. These should be minimal if any at all. Ask is there is a way to pay back the start up costs through your sales commission. Most are willing to do this. However, if there seems to be a lot of initial money that needs to be paid by you then find something else. The chances are good that they will take your money and run, leaving you with worthless product.
Finally, ask what support you will receive if you agree to become part of their affiliate marketing plan. There should be someone there to guide you through the process and answer any questions that you have. They should also offer you advice on how best to market their product. It is up to you in the ends but they should offer you some stat up ideas. If their legitimate company they should want to help you all they can. They more you are able to sell the greater benefit for them as well.
You should keep in mind that affiliate marketing takes a of work. It is like any other business except that the risk to you is much lower. Ignore companies that promise huge salaries with little effort, it just won’t happen. Many people make great successes with affiliate marketing programs. However, they do work incredibly hard. However the rewards come when the hard work pays off. You’re the one that will reap the rewards, not your boss.
Affiliate marketing is a great way to start working for yourself. With lots of hard work and creativity you could be well on your way to great earnings doing something that you enjoy. It won’t be easy and in the beginning you’ll have to work harder then you ever did in a full-time job. But if you’re driven it will all be worth it in the end.
Monday, June 13, 2016
Pitfalls To Avoid When Starting Your Affiliate Marketing Business
Well, you have left that awful job and now are working for yourself. You have jumped on board your new venture which is affiliate marketing. You’re incredibly excited and are working all the hours God sends to make this venture a success. You checking up and monitoring your site and you see that sales are going quite well. Many of the strategies and things that you put in place have helped your affiliate company sell quite a bit. The end of the month finally arrives and you’re waiting for that first large payment. When you check your account you are slightly disappointed. You did make some money but according to your calculations you should have had more. You check your sales figures again and decide to contact the company. They inform you that some of the items sold were returned so those had to be deducted from your commission.
This is disappointing but it does happen. Companies do not pay out commission on returned goods. You need to be aware of this to avoid fall into further pitfalls. No one would expect to be paid a commission on a returned item however; some less than honest affiliate marketing companies can use this to scam some of your profits. You need to make sure you understand their return policy and how it will affect the amount that you are paid.
A return occurs of course when a customer brings an item back. Charge backs can also happen when they dispute an amount on a credit card. Be sure you keep a close watch on which items are being chargeback or returned. See if there are any patterns that are obvious. If you notice that the orders that are charged back are always very high ticket orders then they could be giving you false information. They are doing this to keep you commission down and keep some for themselves. Keep a close eye on returns especially if you think it is happening a little too often.
Charge backs are also indicative of another more serious problem. If you notice that many of these charge backs are happening during an initial trial period, or the money back guarantee time, then there could be further problems. This is a sign that the product or service that you are promoting isn’t up to customer satisfaction. It could be misleading or just poor quality. However, it will effect your commission and your future as an affiliate marketer. If this seems like it is happening a little too often then again, there are problems somewhere in the company. Look to get out and make alternative arrangements.
You also need to be aware of which items are actually commissionable. Make sure you understand which products you will be earning money from to avoid disappointment later. Sometimes the company will offer a selection of products to put on your site, however only certain items may be commissionable. Before agreeing to anything like this checks your terms and conditions carefully.
Finally, you also need to make sure that items that are sold don’t have any other conditions attached. Some will only pay a commission if the customer fills in the payment details immediately. If they select an item and continue to shop, you may not receive any commission on that item. You can also loose commission if the customer clicks on any other links before completing the order. If they order 30 of an item you promoting but click on something else then you have lost out on quite a large amount of commission.
Affiliate marketing is a great way to earn money. However, before jumping in head first you need to read your terms and conditions carefully. It may be worth having an attorney look them over for you. You need to be aware of the many pitfall people fall into when they go into affiliate marketing. Read and understand your terms to avoid disappointment later.
This is disappointing but it does happen. Companies do not pay out commission on returned goods. You need to be aware of this to avoid fall into further pitfalls. No one would expect to be paid a commission on a returned item however; some less than honest affiliate marketing companies can use this to scam some of your profits. You need to make sure you understand their return policy and how it will affect the amount that you are paid.
A return occurs of course when a customer brings an item back. Charge backs can also happen when they dispute an amount on a credit card. Be sure you keep a close watch on which items are being chargeback or returned. See if there are any patterns that are obvious. If you notice that the orders that are charged back are always very high ticket orders then they could be giving you false information. They are doing this to keep you commission down and keep some for themselves. Keep a close eye on returns especially if you think it is happening a little too often.
Charge backs are also indicative of another more serious problem. If you notice that many of these charge backs are happening during an initial trial period, or the money back guarantee time, then there could be further problems. This is a sign that the product or service that you are promoting isn’t up to customer satisfaction. It could be misleading or just poor quality. However, it will effect your commission and your future as an affiliate marketer. If this seems like it is happening a little too often then again, there are problems somewhere in the company. Look to get out and make alternative arrangements.
You also need to be aware of which items are actually commissionable. Make sure you understand which products you will be earning money from to avoid disappointment later. Sometimes the company will offer a selection of products to put on your site, however only certain items may be commissionable. Before agreeing to anything like this checks your terms and conditions carefully.
Finally, you also need to make sure that items that are sold don’t have any other conditions attached. Some will only pay a commission if the customer fills in the payment details immediately. If they select an item and continue to shop, you may not receive any commission on that item. You can also loose commission if the customer clicks on any other links before completing the order. If they order 30 of an item you promoting but click on something else then you have lost out on quite a large amount of commission.
Affiliate marketing is a great way to earn money. However, before jumping in head first you need to read your terms and conditions carefully. It may be worth having an attorney look them over for you. You need to be aware of the many pitfall people fall into when they go into affiliate marketing. Read and understand your terms to avoid disappointment later.
Sunday, June 12, 2016
What really is affiliate marketing? How about a detailed explanation ....
Affiliate marketing is many things. Affiliate marketing can provide the necessary tools for the creative and hardworking individual to venture out on their own. Affiliate marketing can provide the opportunity to earn money doing what you are good at. Affiliate marketing can allow someone to use their skills and expertise for there own financial gain, rather than the financial gain of another person or entity. Finally, Affiliate marketing can get people started in their own business enterprises with nearly no cost or risk to themselves.
Affiliate marketing can do all of those things and more. First, Affiliate marketing is perfect for the independent hardworking individual. Many of us are stuck in day to day jobs. We work incredibly hard and receive little reward. There is nearly no incentive to work harder. When you work in the field of affiliate marketing, the world is your oyster. You paid by your performance so the harder you work, generally the better of you’ll be. When you work as an affiliate, you are working as a representative of another company. However, your reward is directly linked with what you produce. If you’re someone who frequently gets good results at work then this could be a great opportunity for you.
Next Affiliate marketing can provide the opportunity to earn money by doing something that you are good at. Those that have a knack for sales and marketing are perfect for affiliate marketing. Those that are creative and used to hard work can also make an excellent living. Your skills will be used to work for you. If you have a natural knack for these kinds of projects then why not have them increase your bank balance and not someone else’s? As an affiliate, anything that you do to increase sales or traffic if it is internet based will benefit you and you directly. The company won’t get rich while you say poor. You’re the one who will reap the rewards.
Finally, Affiliate marketing can get someone started in their own business at nearly no cost or risk to themselves. Many of us would love to work for ourselves. The two main reasons why we don’t are money and risk. You need a decent amount of capital to start even a small business. The risk involved is also tremendous with more than half of small businesses failing in the first year. Affiliate marketing can get you started working for yourself. They handle all of the products and advertising and you just concentrate on selling. If yours is an internet based program, you concentrate on increasing traffic. Most of these programs are free or involve very low initial start up costs. You’re paid according to how well you do regardless of how the company is performing.
If you have dreamed of working for yourself then affiliate marketing can be your dream come true. You can make money based on your hard work. You are the one rewarded for your efforts, not a boss or a group of shareholders. You don’t have to worry about financial risk. The head company will take care of all the detail allowing you to use your skills to the best of your ability. If you’re creative, hardworking and want to be your own boss, consider the world of affiliate marketing. Your skills and expertise could be increasing your bank balance, not someone else’s.
Affiliate marketing can do all of those things and more. First, Affiliate marketing is perfect for the independent hardworking individual. Many of us are stuck in day to day jobs. We work incredibly hard and receive little reward. There is nearly no incentive to work harder. When you work in the field of affiliate marketing, the world is your oyster. You paid by your performance so the harder you work, generally the better of you’ll be. When you work as an affiliate, you are working as a representative of another company. However, your reward is directly linked with what you produce. If you’re someone who frequently gets good results at work then this could be a great opportunity for you.
Next Affiliate marketing can provide the opportunity to earn money by doing something that you are good at. Those that have a knack for sales and marketing are perfect for affiliate marketing. Those that are creative and used to hard work can also make an excellent living. Your skills will be used to work for you. If you have a natural knack for these kinds of projects then why not have them increase your bank balance and not someone else’s? As an affiliate, anything that you do to increase sales or traffic if it is internet based will benefit you and you directly. The company won’t get rich while you say poor. You’re the one who will reap the rewards.
Finally, Affiliate marketing can get someone started in their own business at nearly no cost or risk to themselves. Many of us would love to work for ourselves. The two main reasons why we don’t are money and risk. You need a decent amount of capital to start even a small business. The risk involved is also tremendous with more than half of small businesses failing in the first year. Affiliate marketing can get you started working for yourself. They handle all of the products and advertising and you just concentrate on selling. If yours is an internet based program, you concentrate on increasing traffic. Most of these programs are free or involve very low initial start up costs. You’re paid according to how well you do regardless of how the company is performing.
If you have dreamed of working for yourself then affiliate marketing can be your dream come true. You can make money based on your hard work. You are the one rewarded for your efforts, not a boss or a group of shareholders. You don’t have to worry about financial risk. The head company will take care of all the detail allowing you to use your skills to the best of your ability. If you’re creative, hardworking and want to be your own boss, consider the world of affiliate marketing. Your skills and expertise could be increasing your bank balance, not someone else’s.
Saturday, June 11, 2016
How To Become A Super Affiliate
Many people have taken the plunge and joined the world of affiliate marketing. Affiliate marketing allows you to work for yourself and put your skills, hard work and independence together for you. Success in any business will not happen over night. It still takes time and effort to get your affiliate marketing scheme up and running. However, if you are persistent, determined and willing to give it your all, affiliate marketing can be the perfect career opportunity for you.
To become the so called super affiliate, you should really follow the advice of other successful affiliates. They have been through what you are and know what they are talking about. One of the first pieces of advice they give is to concentrate on a niche. Don’t try to sell everything but the kitchen sink. Concentrate on one thing in the early days. Work out the best way to sell it and get going. Once you have some strategies worked out you can always expand.
One you have built up a store house of affiliates, you need to know how to promote. Search engine and the web is usually the best way. If you are confident then you could try pay per click. However, make sure you understand this well. Many affiliates have gone for is option only to find that their profits have been eaten up.
You should take time to know your product and who you’re aiming it for. When you understand both well you begin to build up credibility. People will begin to trust you and what you offer. They will feel much better about giving their business over to you rather than others. This will result in higher sales revenue for you and a much stronger business.
Don’t be afraid to diversify. Sign up with more than one merchant. Beware of any merchant that wants you to sign up with them exclusively. By using several merchants you get much more exposure. You are also protecting your self if one merchant goes under or does not pay.
Keep on top of current trends in the market. Be prepared to change if you need to. The world of internet marketing is continually changing. By staying flexible and having a willingness to change you can make these changes work for you rather than against you. Remember, what was working last month may not be this month.
Finally, don’t give up. It is true that many of these affiliate marketing schemes do fail. However, the reason isn’t do to poor products or ideas. It is because people give up way too soon. It takes time to build any business. Just keep at it. Try to do something everyday to promote your business. If you keep it up you will eventually start to see results.
Affiliate marketing is a great way to make money and work for yourself. You can put your skills and creative knowledge to work for you and not others. Affiliate marketing does take work. You need to build it up like any other business. However, if you stick to the advice in this article and don’t give up, you’ll soon find that your business is booming. Affiliate marketing is a great career opportunity. With hard work and determination you will be well on you’re way to becoming the super affiliate.
To become the so called super affiliate, you should really follow the advice of other successful affiliates. They have been through what you are and know what they are talking about. One of the first pieces of advice they give is to concentrate on a niche. Don’t try to sell everything but the kitchen sink. Concentrate on one thing in the early days. Work out the best way to sell it and get going. Once you have some strategies worked out you can always expand.
One you have built up a store house of affiliates, you need to know how to promote. Search engine and the web is usually the best way. If you are confident then you could try pay per click. However, make sure you understand this well. Many affiliates have gone for is option only to find that their profits have been eaten up.
You should take time to know your product and who you’re aiming it for. When you understand both well you begin to build up credibility. People will begin to trust you and what you offer. They will feel much better about giving their business over to you rather than others. This will result in higher sales revenue for you and a much stronger business.
Don’t be afraid to diversify. Sign up with more than one merchant. Beware of any merchant that wants you to sign up with them exclusively. By using several merchants you get much more exposure. You are also protecting your self if one merchant goes under or does not pay.
Keep on top of current trends in the market. Be prepared to change if you need to. The world of internet marketing is continually changing. By staying flexible and having a willingness to change you can make these changes work for you rather than against you. Remember, what was working last month may not be this month.
Finally, don’t give up. It is true that many of these affiliate marketing schemes do fail. However, the reason isn’t do to poor products or ideas. It is because people give up way too soon. It takes time to build any business. Just keep at it. Try to do something everyday to promote your business. If you keep it up you will eventually start to see results.
Affiliate marketing is a great way to make money and work for yourself. You can put your skills and creative knowledge to work for you and not others. Affiliate marketing does take work. You need to build it up like any other business. However, if you stick to the advice in this article and don’t give up, you’ll soon find that your business is booming. Affiliate marketing is a great career opportunity. With hard work and determination you will be well on you’re way to becoming the super affiliate.
Friday, June 10, 2016
What You Need to Know About Affiliate Marketing
Well you have finally done it. You have packed in the rubbish job and told your boss exactly what you think. You have taken the plunge and made the decision to begin your own affiliate marketing business. Affiliate marketing can be very lucrative. It provides people with the opportunity to work for themselves with very little risk to them. Those that are sales savvy, good at marketing and are not afraid of a little hard work can often do incredibly well with an affiliate marketing program.
Affiliate marketing sounds easy but you do need to exercise some caution. You want to avoid the affiliate marketing pitfalls that can ruin your business and worse, have you crawling on your hands and knees back to that boss that now knows how you truly feel.
People tend to get excited when they start a new venture. Unfortunately this excitement and eagerness can cause them to miss key things in their agreement. Whenever you sign up for an affiliate marketing program, you will be expected to sign an agreement. The terms and conditions of the agreement for both sides should be outlined. However, if they want to hide something this is where they will put it. It will either be in the small print, so get your magnifying glass out, or they will baffle you with legal language. Either way, you need to read and understand your agreement thoroughly to avoid disappointment and lost earnings.
If you are signing up for a commission based affiliate marketing program then you need to understand how the term revenue is defined. This is one of the biggest pitfalls of the contracts. They may advertise 5-10% commissions but it all fall on how they define revenue. Most affiliate marketing programs will calculate commission on the gross value of the sale. In other words, the amount of money the site will get at the completion of the sale. You may think that this sounds great. However, you need to read this part of the agreement very carefully. The amount of the sale almost always excludes credit card or debit card payment surcharges. They also are likely to exclude payment and delivery charges as well as any gift wrapping or other surcharges. What sounded like a nice commission is soon shrinking before your eyes. Ask these questions specifically before you sign an agreement.
Some affiliate programs are even stricter in their definition of revenue. Your commission may be based on the profit margin of the sold product. For example, if you help sell a book for 20 dollars but the company only makes 10 dollars profit, you’ll receive a percentage of 10 dollars not 20. This can make a substantial difference in your earnings. Again, make sure you understand these things and ask specifically what your commission will be based upon. Read your agreement and look out for odd sounding clauses. These could come back to haunt you later.
Something else to beware of when you work on commission is returns. Many affiliate marketing companies only pay commission out on completed sales and then only if the customer keeps the item. If they return the items your commission could be cancelled. To really rub salt in the wounds, you could be billed for the outstanding commission if you do not have sufficient commission credit built up. Make sure you understand this before signing on. You cannot expect a company to pay you a commission on an item that is returned but make sure you understand their return policy. Find out your rights in this situation.
Affiliate marketing can be a great way to earn money. If you have good sales and marketing skills then it can give you the opportunity to out them to good use. You’ll be able to work for yourself and not someone who undervalues and does not appreciate them. One needs to consider affiliate marketing carefully. Make sure you understand your agreement and exactly what you will be paid for. You don’t want to have to go crawling back to your boss begging for your old job back.
Affiliate marketing sounds easy but you do need to exercise some caution. You want to avoid the affiliate marketing pitfalls that can ruin your business and worse, have you crawling on your hands and knees back to that boss that now knows how you truly feel.
People tend to get excited when they start a new venture. Unfortunately this excitement and eagerness can cause them to miss key things in their agreement. Whenever you sign up for an affiliate marketing program, you will be expected to sign an agreement. The terms and conditions of the agreement for both sides should be outlined. However, if they want to hide something this is where they will put it. It will either be in the small print, so get your magnifying glass out, or they will baffle you with legal language. Either way, you need to read and understand your agreement thoroughly to avoid disappointment and lost earnings.
If you are signing up for a commission based affiliate marketing program then you need to understand how the term revenue is defined. This is one of the biggest pitfalls of the contracts. They may advertise 5-10% commissions but it all fall on how they define revenue. Most affiliate marketing programs will calculate commission on the gross value of the sale. In other words, the amount of money the site will get at the completion of the sale. You may think that this sounds great. However, you need to read this part of the agreement very carefully. The amount of the sale almost always excludes credit card or debit card payment surcharges. They also are likely to exclude payment and delivery charges as well as any gift wrapping or other surcharges. What sounded like a nice commission is soon shrinking before your eyes. Ask these questions specifically before you sign an agreement.
Some affiliate programs are even stricter in their definition of revenue. Your commission may be based on the profit margin of the sold product. For example, if you help sell a book for 20 dollars but the company only makes 10 dollars profit, you’ll receive a percentage of 10 dollars not 20. This can make a substantial difference in your earnings. Again, make sure you understand these things and ask specifically what your commission will be based upon. Read your agreement and look out for odd sounding clauses. These could come back to haunt you later.
Something else to beware of when you work on commission is returns. Many affiliate marketing companies only pay commission out on completed sales and then only if the customer keeps the item. If they return the items your commission could be cancelled. To really rub salt in the wounds, you could be billed for the outstanding commission if you do not have sufficient commission credit built up. Make sure you understand this before signing on. You cannot expect a company to pay you a commission on an item that is returned but make sure you understand their return policy. Find out your rights in this situation.
Affiliate marketing can be a great way to earn money. If you have good sales and marketing skills then it can give you the opportunity to out them to good use. You’ll be able to work for yourself and not someone who undervalues and does not appreciate them. One needs to consider affiliate marketing carefully. Make sure you understand your agreement and exactly what you will be paid for. You don’t want to have to go crawling back to your boss begging for your old job back.
Thursday, June 9, 2016
Is It Worth Buying Affiliate Software?
Many of us dream of giving up our jobs and working for ourselves. Being your own boss can provide the responsibility level you want as well as the incentive to perform well. Running your own business usually mean lots of hard work but the rewards can be quite tremendous.
When it comes to starting a business, many people get scared. They worry about loosing that security that their job has provided. They also worry about the risk involved in starting your own business. The risk is worth considering being that anywhere from 70-90 % of all small businesses fail in the first year.
Affiliate marketing is a great way to work for yourself with minimal risk. When you work as an affiliate you usually sell a range of goods or services for profit. You will still have to work very hard to promote your business; however the financial risk to you is extremely low.
Many who have started their affiliate marketing businesses wonder about affiliate Software. They wonder if it is worth purchasing and what it can do for their particular business. The answer to theses questions lies entirely in the individual affiliate and the type of business that they have. However, there are some general things to try and consider before you shell out hundreds of dollars on affiliate software.
Before buying any software program, you need to apply some perspective. Software will not take a floundering company and get it into fortune 500. It is simply a tool to help you in various aspects of running a business. You will still have to do all of the hard work. The software will only help.
Once you have some perspective, then you need to list your companies needs. How are you at keeping accounts? Could you do better with software? Many people do purchase software to manage accounts for them. Especially when their businesses start to take off. Chances are you can do just as good of a job on your own but software will make it go much faster. You must keep in mind however, that software does take time to learn. However, once you have mastered it accounting software can help you keep track of your incoming money and outgoing at a much faster rate than if you were to do it yourself.
If you have a home based affiliate marketing business that is entirely internet based, you may want to consider website building software. Again, you may be able to do just as good of a job on your own. However, if you can’t this software can help. It will offer suggestions on how to make your pages more attractive and how to attract more internet traffic to your site. This can all translate into more sales or Ad revenue for you.
You should never purchase any software without previewing it first. This way you can tell if this particular style of software is what you need. Most places will give you a free trail, if not find someone who will. You could also find free software that you can download from the internet. It takes little time to put this onto your computer. It is certainly worth at least trying the free software. It doesn’t cost anything and could save you money if it does what you need it to do. If it doesn’t then you can always have it removed and purchase what you need.
If you have a knack for sales or marketing then perhaps you should consider the world of home based affiliate marketing programs. You can put your creativity, skills and expertise to work for you rather than someone who doesn’t appreciate them. When your business starts to pick up, you may want to consider the purchase of some affiliate software. It can help you manage your accounts and increase your website traffic. You could find it for free online or get a free trail from a software company. What ever you decide, remember keep some perspective of what it can do. Software is only a tool it won’t work miracles.
When it comes to starting a business, many people get scared. They worry about loosing that security that their job has provided. They also worry about the risk involved in starting your own business. The risk is worth considering being that anywhere from 70-90 % of all small businesses fail in the first year.
Affiliate marketing is a great way to work for yourself with minimal risk. When you work as an affiliate you usually sell a range of goods or services for profit. You will still have to work very hard to promote your business; however the financial risk to you is extremely low.
Many who have started their affiliate marketing businesses wonder about affiliate Software. They wonder if it is worth purchasing and what it can do for their particular business. The answer to theses questions lies entirely in the individual affiliate and the type of business that they have. However, there are some general things to try and consider before you shell out hundreds of dollars on affiliate software.
Before buying any software program, you need to apply some perspective. Software will not take a floundering company and get it into fortune 500. It is simply a tool to help you in various aspects of running a business. You will still have to do all of the hard work. The software will only help.
Once you have some perspective, then you need to list your companies needs. How are you at keeping accounts? Could you do better with software? Many people do purchase software to manage accounts for them. Especially when their businesses start to take off. Chances are you can do just as good of a job on your own but software will make it go much faster. You must keep in mind however, that software does take time to learn. However, once you have mastered it accounting software can help you keep track of your incoming money and outgoing at a much faster rate than if you were to do it yourself.
If you have a home based affiliate marketing business that is entirely internet based, you may want to consider website building software. Again, you may be able to do just as good of a job on your own. However, if you can’t this software can help. It will offer suggestions on how to make your pages more attractive and how to attract more internet traffic to your site. This can all translate into more sales or Ad revenue for you.
You should never purchase any software without previewing it first. This way you can tell if this particular style of software is what you need. Most places will give you a free trail, if not find someone who will. You could also find free software that you can download from the internet. It takes little time to put this onto your computer. It is certainly worth at least trying the free software. It doesn’t cost anything and could save you money if it does what you need it to do. If it doesn’t then you can always have it removed and purchase what you need.
If you have a knack for sales or marketing then perhaps you should consider the world of home based affiliate marketing programs. You can put your creativity, skills and expertise to work for you rather than someone who doesn’t appreciate them. When your business starts to pick up, you may want to consider the purchase of some affiliate software. It can help you manage your accounts and increase your website traffic. You could find it for free online or get a free trail from a software company. What ever you decide, remember keep some perspective of what it can do. Software is only a tool it won’t work miracles.
Wednesday, June 8, 2016
Top 3 Ways To Boost Your Affiliate Commissions Overnight
The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.
Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?
Here are some powerful tips on how to boost your affiliate program commissions overnight.
1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.
There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.
There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.
Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.
In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.
2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.
This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.
Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.
But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.
Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.
This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.
3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.
If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.
Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.
Try out these strategies and see the difference it can make to your commission checks in the shortest of time.
Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?
Here are some powerful tips on how to boost your affiliate program commissions overnight.
1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.
There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.
There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.
Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.
In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.
2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.
This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.
Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.
But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.
Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.
This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.
3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.
If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.
Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.
Try out these strategies and see the difference it can make to your commission checks in the shortest of time.
How Affiliate Marketing Can Enable You To Work From Home
Most if us are extremely snug in our personal properties. It's the place all of our comforts are stored. A part of the every day grind of a job is having to go away the house. The duty is way more troublesome if in case you have youngsters to contemplate. Many people would love to have the ability to do business from home. We're extra snug and could be way more productive. Nonetheless, only a few common jobs supply this kind of flexibility. They need workers on web site the place they are often watched and monitored.
If you want to make a dwelling working from house, the online marketing enterprise could possibly be the reply. When you've got a pc, with web entry there is no such thing as a motive your property workplace can not develop into your new home-based business.
Internet online affiliate marketing signifies that you're employed on behalf of one other firm. You serving to to broaden an organization that already exists. This offers you with a number of benefits. First, your advertising manufacturers or merchandise which can be already in the marketplace. You don’t must create new product and current it to the general public. If the manufacturers are pretty well-known then attracting clients shouldn't be too troublesome. It's a lot simpler to promote one thing that has a longtime fame that break in with one thing new.
Second. The promoting of the product will already be taken care of. The principle company can have some strategies and tools accessible to assist promote the product or product line. This may embrace pamphlets, catalogs or posters. They may even make samples accessible for gratis to you. This minimizes your funding so the chance is nothing. You simply want to focus on promoting the product and maximizing your earnings.
Third, Internet online affiliate marketing could be completed within the consolation of your personal house. So long as you've ample cupboard space for firm product there is no such thing as a motive you can't arrange store within the consolation of your personal house. You may put as a lot or as little into the enterprise as you want. You paid in line with how effectively you carry out. When you've got an off month, it's mirrored in your fee. You don’t have to fret a few boss coming down on you. How a lot you do is solely as much as you.
Lastly, operating this enterprise enterprise from you house presents little or no danger for you. You could have the right location and also you don’t want to speculate any of your personal cash. Your additionally not topic to work are gross sales targets to interrupt even. What you produce is what you might be paid for.
Operating an online marketing enterprise is difficult work. You’ll wish to take advantage of your abilities and abilities and which means working some very lengthy days. Don’t be fooled by online marketing firms that promise the world for little or no effort. You’ll must work very arduous selling the merchandise that you simply determine to promote. Nonetheless, in case you are prepared to work arduous and use your entire skills, there is no such thing as a motive why your online marketing home-based business can't be an enormous success.
If you wish to do business from home then an online marketing scheme is the right manner. With minimal danger to you, it is possible for you to to make use of you abilities to your personal profit. You’ll must work very arduous however there may be every thing to realize and little or nothing to lose.
Tuesday, June 7, 2016
Which Affiliate Networks To Look Out For When Promoting
There are many horror stories about affiliate programs and networks. People have heard them over and over again, that some are even wary of joining one. The stories they may have heard are those related to illegal programs or pyramid schemes. Basically, this kind of market does not have real, worthy product.
You do not want to be associated with these schemes. It is obvious you want to be with a program that offers high quality product that you will readily endorse. The growing number of those who have joined already and are succeeding immensely is proof enough that there are reliable and quality affiliate programs out there.
Why participate in an affiliate program?
It allows you to work part-time. It gives you the opportunity to build a generous residual income. And it makes you an owner of a small business. Affiliate programs have already created lots of millionaires. They are the living testimony of how hard work; continuous prospecting, motivating and training others pay off.
If ever you are deciding to join one, you must take note that you are getting into something that is patterned to what you are capable of. This will be an assurance that you are capable of doing anything to come out successful.
How do you choose a good affiliate program to promote? Here are some tips you may want to look over before choosing one:
1. A program that you like and have interest in. One of the best ways of knowing if that is the kind of program you wish to promote is if you are interested in purchasing the product yourself. If that is the case, chances are, there are many others who are also interested in the same program and products.
2. Look for a program that is of high quality. For instance, look for one that is associated with many experts in that particular industry. This way, you are assured that of the standard of the program you will be joining into.
3. Join in the ones that offer real and viable products. How do you know this? Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program.
4. The program that is catering to a growing target market. This will ensure you that there will be more and continuous demands for your referrals. Make inquiries. There are forums and discussions you can participate in to get good and reliable feedback.
5. A program with a compensation plan that pays out a residual income and a payout of 30% or more would be a great choice. There are some programs offering this kind of compensation. Look closely for one. Do not waste your time with programs that do not reward substantially for your efforts.
6. Be aware of the minimum quotas that you must fulfill or sales target that is too hard to achieve. Some affiliate programs imposes pre-requisites before you get your commissions. Just be sure that you are capable of attaining their requirements.
7. Select one that has plenty of tools and resources that can help you grow the business in the shortest possible time. Not all affiliate programs have these capacities. Make use you decide on one with lots of helpful tools you can use.
8. Check out if the program has a proven system that can allow you to check your networks and compensation. Also check if they have it available online for you to check anytime and anywhere.
9. The program that is offering strong incentives for members to renew their membership each time. The affiliate program that provides continuous help and upgrades for its products have the tendency to retain its members. These things can assure the growth of your networks.
10. Be aware of the things that members are not happy about in a program. Like with the ones mentioned above, you can do your checking at discussion forums. If you know someone in that same program, there is ho harm asking if there are many downsides involved.
Have a thorough and intensive knowledge about the affiliate program and network you will be promoting on.
Knowing the kind of program you are getting yourself into will make you anticipate and prevent any future problems you may encounter.
You do not want to be associated with these schemes. It is obvious you want to be with a program that offers high quality product that you will readily endorse. The growing number of those who have joined already and are succeeding immensely is proof enough that there are reliable and quality affiliate programs out there.
Why participate in an affiliate program?
It allows you to work part-time. It gives you the opportunity to build a generous residual income. And it makes you an owner of a small business. Affiliate programs have already created lots of millionaires. They are the living testimony of how hard work; continuous prospecting, motivating and training others pay off.
If ever you are deciding to join one, you must take note that you are getting into something that is patterned to what you are capable of. This will be an assurance that you are capable of doing anything to come out successful.
How do you choose a good affiliate program to promote? Here are some tips you may want to look over before choosing one:
1. A program that you like and have interest in. One of the best ways of knowing if that is the kind of program you wish to promote is if you are interested in purchasing the product yourself. If that is the case, chances are, there are many others who are also interested in the same program and products.
2. Look for a program that is of high quality. For instance, look for one that is associated with many experts in that particular industry. This way, you are assured that of the standard of the program you will be joining into.
3. Join in the ones that offer real and viable products. How do you know this? Do some initial research. If possible, track down some of the members and customers to give you testimonial on the credibility of the program.
4. The program that is catering to a growing target market. This will ensure you that there will be more and continuous demands for your referrals. Make inquiries. There are forums and discussions you can participate in to get good and reliable feedback.
5. A program with a compensation plan that pays out a residual income and a payout of 30% or more would be a great choice. There are some programs offering this kind of compensation. Look closely for one. Do not waste your time with programs that do not reward substantially for your efforts.
6. Be aware of the minimum quotas that you must fulfill or sales target that is too hard to achieve. Some affiliate programs imposes pre-requisites before you get your commissions. Just be sure that you are capable of attaining their requirements.
7. Select one that has plenty of tools and resources that can help you grow the business in the shortest possible time. Not all affiliate programs have these capacities. Make use you decide on one with lots of helpful tools you can use.
8. Check out if the program has a proven system that can allow you to check your networks and compensation. Also check if they have it available online for you to check anytime and anywhere.
9. The program that is offering strong incentives for members to renew their membership each time. The affiliate program that provides continuous help and upgrades for its products have the tendency to retain its members. These things can assure the growth of your networks.
10. Be aware of the things that members are not happy about in a program. Like with the ones mentioned above, you can do your checking at discussion forums. If you know someone in that same program, there is ho harm asking if there are many downsides involved.
Have a thorough and intensive knowledge about the affiliate program and network you will be promoting on.
Knowing the kind of program you are getting yourself into will make you anticipate and prevent any future problems you may encounter.
Monday, June 6, 2016
Who Should Consider Becoming an Affiliate?
Have you ever thought that your skills and expertise were being wasted? You apply all of your creative know how and ability for your boss and their company for very little reward. Have you ever considered taking those skills and making them work for you instead of someone else? Have you looked into your own business enterprise only to realize the capital you need is way beyond what you can raise? If you have answered yes to any of these questions then becoming an affiliate could be the answer your are looking for.
Many of us would love to start our own businesses but two things generally stop us. The first being money and the second being risk. You need a significant amount of capital to start even a small sole proprietorship. Even though financing is available there is still the risk factor. A fairly large percentage of small businesses fail in the first year. If you make it through that first year then there are still several challenges that have to be met. It could be five years before you see any real profit. Most of us cannot wait this long. We need a constant flow of money coming in to meet our daily obligations.
Becoming an affiliate can get you started on the road to independence with no risk to you. By becoming an affiliate you work to sell or increase the revenues of another company. This can be done in a variety of ways. You can work, selling a particular line of products. The head company takes care of the advertising and creation of the items; you simply work out how to sell them. You are paid for your performance. The more you sell the more you make.
You can also create an online affiliate marketing business. If you’re creative and handy at making websites then this could be the perfect opportunity for you. By allowing your site to become an affiliate site with a major search engine, you could make large amounts of profit with ad revenue. Companies such as Yahoo publisher and Google ad sense can help to get you started. They handle all of the advertising costs and placing allowing you to concentrate on bringing traffic to your site. There is no cost to you and absolutely no risk.
People who enjoy independence and flexibility in their work make good affiliates. Those that desire or need flexible working hours can gain the most from being an affiliate. You paid according to how well you perform, not on how many hours you work. You can schedule your work around other things such as families or other commitments. If you’re independent and a self starter than a career as an affiliate is perfect for you.
If you are creative, motivated and driven then possibly consider becoming an affiliate. You can run your own affiliate business from home with no cost or obligation to you. If you are good at working independently then as an affiliate you can’t go wrong. You’ll have the freedom to work as and when you please and will realize the rewards of your own hard work. Start putting your skills and creativity to work for you rather than someone else. What you receive in return will be well worth it. Consider a career as an affiliate, you nothing to loose and everything to gain.
Many of us would love to start our own businesses but two things generally stop us. The first being money and the second being risk. You need a significant amount of capital to start even a small sole proprietorship. Even though financing is available there is still the risk factor. A fairly large percentage of small businesses fail in the first year. If you make it through that first year then there are still several challenges that have to be met. It could be five years before you see any real profit. Most of us cannot wait this long. We need a constant flow of money coming in to meet our daily obligations.
Becoming an affiliate can get you started on the road to independence with no risk to you. By becoming an affiliate you work to sell or increase the revenues of another company. This can be done in a variety of ways. You can work, selling a particular line of products. The head company takes care of the advertising and creation of the items; you simply work out how to sell them. You are paid for your performance. The more you sell the more you make.
You can also create an online affiliate marketing business. If you’re creative and handy at making websites then this could be the perfect opportunity for you. By allowing your site to become an affiliate site with a major search engine, you could make large amounts of profit with ad revenue. Companies such as Yahoo publisher and Google ad sense can help to get you started. They handle all of the advertising costs and placing allowing you to concentrate on bringing traffic to your site. There is no cost to you and absolutely no risk.
People who enjoy independence and flexibility in their work make good affiliates. Those that desire or need flexible working hours can gain the most from being an affiliate. You paid according to how well you perform, not on how many hours you work. You can schedule your work around other things such as families or other commitments. If you’re independent and a self starter than a career as an affiliate is perfect for you.
If you are creative, motivated and driven then possibly consider becoming an affiliate. You can run your own affiliate business from home with no cost or obligation to you. If you are good at working independently then as an affiliate you can’t go wrong. You’ll have the freedom to work as and when you please and will realize the rewards of your own hard work. Start putting your skills and creativity to work for you rather than someone else. What you receive in return will be well worth it. Consider a career as an affiliate, you nothing to loose and everything to gain.
Sunday, June 5, 2016
Your Affiliate Marketing Guide
Affiliate marketing is something that many webmasters know how to do. They know what it is about, and what it takes to be successful. However, if you are new to the webmaster world, you may just be wondering how you can get into affiliate marketing and making an income on the side for yourself. Doing so is not that complicated, and we have created this guide to get you started.
First of all, lets cover just exactly what affiliate marketing is. Affiliate marketing is when you sell or get leads for someone else’s service or product. You are going to find that there are so many people that do this. When a company needs some help making sales, and they allow people to sign up as affiliates, they are willing to pay a commission or a flat rate per lead or sale. Depending on the company, this percentage or flat rate will vary.
Affiliate marketing can be used to make a decent income several ways. You can use a website, a blog, newsletter, email, ads etc. The list goes on and on. However, the most popular form of affiliate marketing is done with a website. When you choose the market that you want to promote, be sure that you choose one that you are some what familiar with. This way you can become an expert on the topic, and everyone will know that you are the king of that market. Once that is done, it is time for a URL. There are many places that you can get your own domain from. Once you have decided where you will purchase that from, choose a URL that has the topic you are selling in the URL for the best results. For example, if you are wanting to market cat food, you wont use a URL that has dog in it. Make sure that everything is all relevant.
Now that you have your market and your URL chosen, you will want to determine the hosting that you will use for your website. You need dependable hosting for the best results. A hosting company that has more up time than down time is best because during the down time, your website will not be accessible. So, get some recommendations from others that have tried a few and use the best that you can find. It is worth it to pay for good hosting.
Once that is done, you are ready to get your affiliate links and website set up so that you can market the most effectively. Determine the amount of money that you want to make, and set up an outline of how you are going to make it. There are so many ways that you can get a website out there to be seen, and you will want to make the best decisions. So, finding out the best ways for you to do this is that is cost effective is a good start.
Learning SEO which is also known as search engine optimization is a great idea. Using SEO to get your site higher in the search engine rankings with keywords will pay off in the end. You can learn it yourself, or you can pay someone to do this part for you. It is up to you. However, you should know that learning and using SEO yourself is time consuming. Hiring an SEO guru might be better for you.
Write articles about the market that you are promoting from your website and submit them to all of the article directories. When you include a back link to the site that you are optimizing that will help you as well with the search engines.
Affiliate marketing is not anything that you can make money with over night. You need to be able to build up and keep adding to your website daily or weekly, and keep it going. You can do it, just don’t give up.
First of all, lets cover just exactly what affiliate marketing is. Affiliate marketing is when you sell or get leads for someone else’s service or product. You are going to find that there are so many people that do this. When a company needs some help making sales, and they allow people to sign up as affiliates, they are willing to pay a commission or a flat rate per lead or sale. Depending on the company, this percentage or flat rate will vary.
Affiliate marketing can be used to make a decent income several ways. You can use a website, a blog, newsletter, email, ads etc. The list goes on and on. However, the most popular form of affiliate marketing is done with a website. When you choose the market that you want to promote, be sure that you choose one that you are some what familiar with. This way you can become an expert on the topic, and everyone will know that you are the king of that market. Once that is done, it is time for a URL. There are many places that you can get your own domain from. Once you have decided where you will purchase that from, choose a URL that has the topic you are selling in the URL for the best results. For example, if you are wanting to market cat food, you wont use a URL that has dog in it. Make sure that everything is all relevant.
Now that you have your market and your URL chosen, you will want to determine the hosting that you will use for your website. You need dependable hosting for the best results. A hosting company that has more up time than down time is best because during the down time, your website will not be accessible. So, get some recommendations from others that have tried a few and use the best that you can find. It is worth it to pay for good hosting.
Once that is done, you are ready to get your affiliate links and website set up so that you can market the most effectively. Determine the amount of money that you want to make, and set up an outline of how you are going to make it. There are so many ways that you can get a website out there to be seen, and you will want to make the best decisions. So, finding out the best ways for you to do this is that is cost effective is a good start.
Learning SEO which is also known as search engine optimization is a great idea. Using SEO to get your site higher in the search engine rankings with keywords will pay off in the end. You can learn it yourself, or you can pay someone to do this part for you. It is up to you. However, you should know that learning and using SEO yourself is time consuming. Hiring an SEO guru might be better for you.
Write articles about the market that you are promoting from your website and submit them to all of the article directories. When you include a back link to the site that you are optimizing that will help you as well with the search engines.
Affiliate marketing is not anything that you can make money with over night. You need to be able to build up and keep adding to your website daily or weekly, and keep it going. You can do it, just don’t give up.
Saturday, June 4, 2016
What is affiliate marketing?
Affiliate marketing is a great way to make an extra income. Once you have everything all set up and ready to go, you can begin making an income from your efforts. Affiliate marketing is when someone else pays you a commission or a percentage of what you sell for them. For example, a coffee business may pay you 10% on all sales that you make for them. This is how it works:
When a business decides that they would like to have some help selling their product or service, they will then start an affiliate program. When they do this, they are allowing others to sign up and sell their products or a particular service that they are offering. The ones that sign up to the affiliate program have multiple ways that they can market the service or the product that we will get into later. However, the company that needs the help selling the product, will then give all of their affiliates a unique ID number that they can use in their links, and so that the company can see who the sale came from when a sale is made from an affiliate.
There are many different types of affiliate marketing programs. There are those that offer one time commissions off of a sale. Some of them might offer lifetime commissions, and others may pay just for leads that you can get them. Whether it is for a newsletter lead, or something else. Just having interested parties sign up for things for more information is another one.
The type of affiliate program that you choose to have is completely up to the person that is the owner of the business. They can decide the percentage, or flat rate that they are willing to pay for a sale or a lead. Then those interested can sign up and help them make sales and get leads for a certain amount of money.
Those signing up for affiliate marketing, and different programs to sell for others, can do this many ways. They can promote the services or the products on a website that is relevant to the affiliate programs that they are a part of. Or they can also promote them on a blog. Both of these are great ways to get traffic to your affiliate programs and make sales from them. Some even use email and newsletter marketing as a way to get sales for others as well. Which ever technique and way that you decide to use is up to you.
Once you have chosen the affiliate programs that you are wanting to market, you will then need to be sure to read all of the rules and stipulations for that program. Because all of them will be different. Some may not want their name used in the URL of your website, and some might also not want the particular product or service that you are selling for them used in the title tags for the page, or anywhere else on the page. Because of all of the different requirements and stipulations that you have to read, you may even need some software to help you sort it all out and decide which one is the best for you and your affiliate marketing business.
Choosing the affiliate marketing programs that you want to go with is not hard to do at all. Choose something that you know about, and that you can be known as an expert about. The more passionate you are about the service or product, the better, as it will shine through. Once you have all of your programs in place, check out SEO, and find out how to get your website up on the first page of the search engines. This is going to take hard work and determination, but you can do it.
Affiliate marketing is something that anyone can learn. Start out by reading a good ebook or blog by someone that is a pro for the best marketing tips and techniques that you can use. Learn from others that have done and accomplished what you are trying to do.
When a business decides that they would like to have some help selling their product or service, they will then start an affiliate program. When they do this, they are allowing others to sign up and sell their products or a particular service that they are offering. The ones that sign up to the affiliate program have multiple ways that they can market the service or the product that we will get into later. However, the company that needs the help selling the product, will then give all of their affiliates a unique ID number that they can use in their links, and so that the company can see who the sale came from when a sale is made from an affiliate.
There are many different types of affiliate marketing programs. There are those that offer one time commissions off of a sale. Some of them might offer lifetime commissions, and others may pay just for leads that you can get them. Whether it is for a newsletter lead, or something else. Just having interested parties sign up for things for more information is another one.
The type of affiliate program that you choose to have is completely up to the person that is the owner of the business. They can decide the percentage, or flat rate that they are willing to pay for a sale or a lead. Then those interested can sign up and help them make sales and get leads for a certain amount of money.
Those signing up for affiliate marketing, and different programs to sell for others, can do this many ways. They can promote the services or the products on a website that is relevant to the affiliate programs that they are a part of. Or they can also promote them on a blog. Both of these are great ways to get traffic to your affiliate programs and make sales from them. Some even use email and newsletter marketing as a way to get sales for others as well. Which ever technique and way that you decide to use is up to you.
Once you have chosen the affiliate programs that you are wanting to market, you will then need to be sure to read all of the rules and stipulations for that program. Because all of them will be different. Some may not want their name used in the URL of your website, and some might also not want the particular product or service that you are selling for them used in the title tags for the page, or anywhere else on the page. Because of all of the different requirements and stipulations that you have to read, you may even need some software to help you sort it all out and decide which one is the best for you and your affiliate marketing business.
Choosing the affiliate marketing programs that you want to go with is not hard to do at all. Choose something that you know about, and that you can be known as an expert about. The more passionate you are about the service or product, the better, as it will shine through. Once you have all of your programs in place, check out SEO, and find out how to get your website up on the first page of the search engines. This is going to take hard work and determination, but you can do it.
Affiliate marketing is something that anyone can learn. Start out by reading a good ebook or blog by someone that is a pro for the best marketing tips and techniques that you can use. Learn from others that have done and accomplished what you are trying to do.
What Steve Jobs taught us about passion and communication
Being the
charismatic leader behind the apple conglomerate can be described as perhaps
one of the most dauntingly irreplaceable position ever. The man and the mind
were both unfathomable and complex.
However,
all would agree that Steve Jobs was a committed and driven individual who only
sought to seek the best always and expected the same from those around him.
What we can all learn from him is right here.
Being fiercely private about his
personal life, he was popularly known for continuously steering any interview
session to ensure the focus was on Apple and its journey.
Among
other things Steve Jobs was also known for his super individualistic style,
anti political stand, while being mostly a libertarian at heart, he would take
any opportunity to discredit any and all economic doctrines whenever possible
if it did not conform to his unique thought processes. This of course either
rightly or wrongly perceived him to be constantly against a society where
conformist behavior patterns are the order of the day.
Adopting
the styles where interaction and sharing of ideas was the basics of the work
teams, Steve Jobs often encouraged a varied group of individual of all levels
within the organization to talk, discuss, and argue about ideas being tabled.
In this way he would then be able to gauge the sentiments and acceptability of
anything being designed or to be launched.
Exploring
this particular style is definitely an advantage that should be adopted and
practiced as often as possible within any organization as the participation of
varied mindsets is both informative and beneficial.
Believing
that the person at the helm of every endeavor should be committed and competent
to the highest levels, he also saw the wisdom in ensuring that individual would
be loyal to the Apple brand rather than other elements like self interest,
pleasing the boss or any other elements.
The Passion
There are several ways to know if one is really
passionate about a particular endeavor. Below are just some indications that
are worth exploring to ensure one has what it takes to succeed:
·
Once a project has been
identified and the interest is apparent in seeing the project to its end, the
individual should start the process of learning as much as possible about the
varied aspects of the said project. This will give the interested party an idea
of what the project requires on every level until the end is reached. It will
also give the individual a chance to evaluate his or her interests against the
possible problems that the project presents. If the confidence and passion is
still not shaken or diminished even a little then there is a good possibility
that the project chosen is a suitable match for the individual.
·
Being around other people who
have the same interest and still feel the desire to explore further into the
said interest is another good indication of the level of passion available for
commitment. Living and breathing as some would refer to the sentiment required
to be passionate about something will be very apparent when there is a strong
desire to be immersed in the interest to the fullest.
Being
able to spend a large portion of one’s time devoted to the endeavor also is
being passionate about it. When the time spent is considered pleasurable, the
level of passion is evident. However being overly consumed with being immersed
with the interest could also project some level of unhealthy passion,
especially when the commitment is disruptive to other aspects of the
individual’s life.
Communication is an effective and necessary tool to employ when trying
to carry out any endeavor or project successfully. However the effectiveness of
the communication plays a very important role towards the smoothness and
achievable standards of any endeavor.
The importance of effective communication should never be
underestimated not disregarded if complete success is to be achieved.
Communicate
Understanding
that people generally respond in a variety of ways to the various style of
communication is perhaps a very important advantage to acknowledge.
Using
one style of communication for everyone and everything is both unwise and can
contribute to a lot of wasted time and effort. Also choosing the best
communication methods will allow the intended message to be clearly conveyed
and properly understood so that whatever is required can be done with minimal
or no mistakes at all.
Some
tasks may require written communications while others would be better addressed
with a more interactive style like verbal communication, and yet other may
require some form of visual or a combination of visual and audio communication.
Thus finding out which style best suits the situation is very important indeed.
When
it comes to more urgent and formalized communications there may be a need to
have a combination of styles to ensure all parties are clear on what is being communicated
and their individual roles to ensure success.
The
lines of communications should always be accessible and non threatening, as
this will help ensure all participants are comfortable enough to ask or
question where and when in doubt. There are also some areas where simple verbal
or written communication is not enough and this is where there may be a need to
have complimenting charts and other visual aids to help paint a clearer picture
as to what is required.
The
important point to always remember is to ensure all that is being communicated
is well received and understood before moving onto the next step in any
situation.
Friday, June 3, 2016
Affiliate Marketing: Tips On How To Spot A Scam
Many of us want new jobs with new opportunities. We are either bored with what we are doing at the moment and desire new challenges, or dislike the place we are currently working and desperately want a change. Many of us would love to run our own businesses. The freedom and independence that this brings, answering only to you and working when you want is an incredibly desirable thing. However, the reality of this materializing is slim to none in most people’s cases. Most of us don’t have the capital required to start a small business. Others are frightened off by the risk factor involved. Your steady income will be gone as well as the fact that nearly 90 % of all new businesses fail within the first year.
Affiliate marketing is a way around the risk and start up costs. Affiliate marketing costs nothing to join and the risk is minimal. You paid according to what you produce and not according to how the company is performing. There are many wonderful affiliate programs for you to get involved with, however as with anything one needs to be cautious.
Unfortunately, today we live in an age of internet and business fraud. Countless people loose large sums of money on these home business scams. Unfortunately, the world of affiliate marketing is not immune to this. While it is impossible to list every precaution a person should take, there are some signs that people can look for. These don’t always mean that the company is fraudulent but they should be looked into carefully.
Many lull themselves into a false sense of security when it comes to affiliate marketing programs. They feel that, there is no cost to them money wise so they have nothing to loose. However, this isn’t true. You may get away with no money being lost but you could lose loads of your next most precious commodity, that being time. You’re going to have to work very hard to build up your affiliate marketing business so you will want to be legitimate.
You should definitely ask the company for testimonials. Don’t rely on the ones that they post on their website. Anyone could have written these. Ask for names and addresses of people that you can contact to find out how the program worked for them. You can also try searching on your favorite search engine. By looking under scams or the company name, you’ll have a good chance of digging up any dirt that is there.
Read the testimonials carefully. If you find a few bad reviews, this shouldn’t put you off. Sometimes people just are not cut out for certain programs. If there is more good than bad then things are likely okay. You can also use these testimonials for advice on what to do and what not to do.
If you have problems finding information then this should be a warning. Good affiliate programs will have been around for a while and will have a track record. Resist the temptation to join up while the offer is still hot. If it is a good program it will still be there in 6 months time. If the product or service is worth having, there will still be plenty of profit to make out of it.
The lure of running our own businesses attracts many. However, the reality of what is involved stops most of us before we get started. Affiliate marketing is a way to work for you without the financial risk. There are many great affiliate marketing programs in existence today. However, there are also many companies that are fraudulent. When deciding who to go with, check for testimonials. Use the internet to dig up the dirt. Check the company’s track record. No track record at all can be as bad as a negative record. Beware of new companies. If they are worth it they will still be there in a few months time.
Affiliate marketing is a way around the risk and start up costs. Affiliate marketing costs nothing to join and the risk is minimal. You paid according to what you produce and not according to how the company is performing. There are many wonderful affiliate programs for you to get involved with, however as with anything one needs to be cautious.
Unfortunately, today we live in an age of internet and business fraud. Countless people loose large sums of money on these home business scams. Unfortunately, the world of affiliate marketing is not immune to this. While it is impossible to list every precaution a person should take, there are some signs that people can look for. These don’t always mean that the company is fraudulent but they should be looked into carefully.
Many lull themselves into a false sense of security when it comes to affiliate marketing programs. They feel that, there is no cost to them money wise so they have nothing to loose. However, this isn’t true. You may get away with no money being lost but you could lose loads of your next most precious commodity, that being time. You’re going to have to work very hard to build up your affiliate marketing business so you will want to be legitimate.
You should definitely ask the company for testimonials. Don’t rely on the ones that they post on their website. Anyone could have written these. Ask for names and addresses of people that you can contact to find out how the program worked for them. You can also try searching on your favorite search engine. By looking under scams or the company name, you’ll have a good chance of digging up any dirt that is there.
Read the testimonials carefully. If you find a few bad reviews, this shouldn’t put you off. Sometimes people just are not cut out for certain programs. If there is more good than bad then things are likely okay. You can also use these testimonials for advice on what to do and what not to do.
If you have problems finding information then this should be a warning. Good affiliate programs will have been around for a while and will have a track record. Resist the temptation to join up while the offer is still hot. If it is a good program it will still be there in 6 months time. If the product or service is worth having, there will still be plenty of profit to make out of it.
The lure of running our own businesses attracts many. However, the reality of what is involved stops most of us before we get started. Affiliate marketing is a way to work for you without the financial risk. There are many great affiliate marketing programs in existence today. However, there are also many companies that are fraudulent. When deciding who to go with, check for testimonials. Use the internet to dig up the dirt. Check the company’s track record. No track record at all can be as bad as a negative record. Beware of new companies. If they are worth it they will still be there in a few months time.
Thursday, June 2, 2016
A free internet marketing dictionary
This is basically an internet marketing dictionary. It's more than 200 commonly used words and their definitions.
A
A/B TESTING - The method in
marketing research to test the effectiveness of marketing strategies. A/B
testing starts with a control or initial marketing scenario. The control
scenario 'A' is usually defined through several aspects (e.g. cost, color,
texture, shape, fonts, site layout, web copy etc). An alternative scenario 'B'
is created by changing the defined aspects. Subsequently, the market response
from 'A' will be compared to that of
'B'.
ABOVE THE FOLD - The section of a Web page
that is visible without scrolling. Ads placed above the fold are assumed to be
viewed and clicked more often. Therefore, advertisers often look favorably at
placements that are above the fold on a Web page.
AD BLOCKING- The blocking of
Web advertisements, typically the image in graphical Web advertisements. There
are claims that download time improved considerably by blocking slow-loading
banners and buttons. Consequently, ad blocking might actually encourage more
aggressive forms of generating revenue. If legitimate Web advertising is eliminated,
content sites will feel the pressure to sacrifice editorial integrity by using
sneaky advertorials, charge subscription fees for content... or be forced out
of business.
AD COPY- The actual text in an
advertisement that aims to get your prospective customer’s attention and get
you more clicks and sales.
AD SPACE- The space on a Web page
available for advertisements.
Ad space is now a major factor
for sites that are dependent on advertising revenues. One of the challenges of
Web design is to use ad space in a way that delivers for advertisers without
alienating visitors.
AD TRACKER- A tool or software
that you can use to track and measure the ROI (Return On Investment) of your
marketing methods including links, pay-per-click campaigns, autoresponders,
affiliates, popups, banners, salescopy, articles, reports, ebooks, and even
offline ads. Here’s an example: http://www.linktrackr.com/
ADSENSE - A program by Google
that you can use to add advertisements to your websites and make money when
visitors to your websites click on the posted advertisements. Sign up at http://www.google.com/adsense
ADVERTISERS - People or
businesses that place advertisements on publishers’ sites to promote their
product or service with the intention to get sales or visits.
ADWORDS - A pay-per-click
advertising program by Google that you can use to advertise your website and
products, and only pay when your advertisement is clicked on. Sign up at http://adwords.google.com
AFFILIATE- Someone who gets
paid a commission or reward for referring a paying customer to a merchant's
site.
AFFILIATE MARKETING- A
marketing strategy which involves revenue sharing between online
advertisers/merchants and online publishers/salespeople. Compensation is based
on performance measures, typically in the form of sales, clicks, registrations,
or a hybrid model. Affiliate merchants are the advertisers/merchants who want
to sell their products. Affiliates are the publishers/salespeople who market or
promote the products of the affiliate merchants through various methods.
Some examples of affiliate merchants
include:
• Amazon.com
• Clickbank.com
• Commission
Junction
AFFILIATE SOFTWARE- A software
that provides tracking and reporting of commissiontriggering actions (sales,
registrations, or clicks) from affiliate links.
Affiliate merchants use
affiliate software to handle transaction tracking and reporting. These software
costs range from free and almost-free scripts to expensive software packages.
ALEXA- A website that rates
other websites on the Internet based on their popularity. Available at www.Alexa.com
ALT TEXT- A HTML attribute that
provides alternative text when non-textual elements, typically images, cannot
be displayed.
ANONYMOUS FTP- An option in FTP
that allows users to download files without having to establish an account. Anonymous
FTP, sometime shortened to Anon FTP, is often used for large files of public
archives.
APACHE- An open source web server
software. Apache is found primarily on Unix-based operating systems, but is
also available for Windows and other platforms.
ARCHIVE.ORG- Archive.org also known as the internet archive, scans the internet and saves a "snapshot" of what a given website looks like on that date and time. Anyone can view the internet archive and see how a website may have looked over the years.
ARTICLE MARKETING- A type of
advertising whereby you submit articles to article directories and include your
resource box, so that you can generate free traffic to your website and
increase your site’s page rank.
AUTORESPONDER- A program that
automatically responds via email to people who sign up for your newsletters,
ecourses, ezine etc. You can also pre-set the program with several email
messages to be sent to your subscribers at predetermined time.
B
B2B- Business that sells products or
provides services to other businesses.
While business-to-business
activity exists both online and offline, the acronym B2B has primarily been
used to describe the online variety.
B2C- Business that sells products or
provides services to end-user consumers.
While business-to-consumer
activity exists both online and offline, the acronym B2C has primarily been
used to describe the online variety.
BANDWIDTH- The amount of space allocated
to you by your hosting service to be used by visitors to your website. Each
visitor to your website uses a number of bytes when they open your webpage, and
each month, you only get a fixed number of bytes.
BANNER ADVERTISING- A network
of website owners that agree to barter or exchange banner advertisements
displayed on their websites using a pre-agreed exchange rate.
BANNER BLINDNESS- The tendency
of web visitors to ignore banner ads, even when banners contain information
visitors are actively seeking.
BASIC RESELL RIGHTS- These
rights allow you to sell the product you purchased to others but those that
bought this product from you are not allowed to sell it.
BEYOND THE BANNER- Online
advertising which does not involve standard GIF- and JPEG-format banner ads.
Beyond the banner is crucial to
create some differentiation in online advertising. This is because banners have
become so common that it makes it easy for Web surfers to ignore the banners.
BLOG- A form of online journaling which
involves frequent, chronological publication of personal thoughts and Web
links. Blogs are also called web logs or weblogs. A blog is often a mixture of what is happening in a person's life and
what is happening on the Web. Some examples of blogging sites:
• Wordpress.org
BOOKMARKING-
Social bookmarking is a new way to advertise your website by adding
a link to your website at social
bookmarking sites where people will be able to see them.
It is an effective way to get traffic to
your website.
BOUNCE RATE- In web analytics,
bounce rate is the percentage of visitors who leave after viewing a single
page. In email marketing, bounce rate is the percentage of emails in a campaign
that are undeliverable. In web analytics, bounce rate is
used to describe the effectiveness or ineffectiveness of a particular web
page.
BUM
MARKETING- A marketing method coined by Travis Sago that uses
article marketing to promote affiliate links and sites. You basically choose an
affiliate product, get your affiliate link, write articles to promote it, and
then submit the articles.
BUSINESS PLAN- A series of steps listing
all your goals and what you need to do to achieve success in your
business.
C
A call to action aims to persuade a visitor to perform a
certain act immediately. Some common examples of CTAs are "Buy Now!"
and "Register Today!" The call to action is intended to improve the
market's response rate to the ad copy, as its absence may cause a visitor to
forget about the ad and move on to other things.
CACHING- The storage of Web
files for a later re-use, at a pace more quickly accessed by the end user.
The objective of caching is to make efficient use of
resources and speed up the delivery of content to the end user.
CAPTCHA- abbrev.
"Completely Automated Public Turing test to tell Computers and Humans
Apart". It is a challenge-response testing system whereby the reader must
retype in a given field, a series of ambiguated characters shown by an image.
CAMPAIGN- All the work involved
with promoting and advertising a particular website, product, or service.
CLICKBANK- One of the most
popular online marketplaces that focuses on and sells digital products such as
e-books and software; you can also get affiliate links to these products to
promote them and make money.
CLICK-THROUGH RATE (CTR)- The
average number of click-throughs per hundred ad impressions, expressed as a
percentage. The CTR may be seen as a measure
of the immediate response to an ad, but not the overall response to an ad. This
is because visitors may have seen an ad but instead of clicking through, they
may go directly to the URL.
CONTEXTUAL ADVERTISING- A
method of serving advertisements based on the content (i.e., overall context or
theme) of a web page. Google AdSense was the first
advertisement service that introduced the inclusion of a page's overall context
in determining which type of ad campaigns will be rolled out for that
page.
CONVERSION RATE- It tells you
how many visitors to a website actually become customers. For example, if you
are getting 1 sale for every 100 visitors to your website, then you have a 1%
conversion rate.
COOKIE- Preferences information stored on
a user's computer by a Web.
Cookies are passed from a Web
server through a Web browser to the user's hard drive. This information is
essential for many of the features on the Web, such as shopping carts and
personalized portals.
COPYWRITING- The use of words
and text to promote a person, business or product. It is commonly used for
advertisements and other marketing materials to persuade the reader to act (eg.
to buy a product).
CPANEL- It is the control panel
of your website provided by web hosting services that enables you to login and
manage your files as well as other information related to your website.
COST-PER-ACTION (CPA)- Online
advertising payment model in which payment is based solely on qualifying
actions such as sales or registrations.
The actions defined in a cost-per-action agreement relate
directly to some type of conversion, such as sales and registrations. This does
not include transactions based solely on clicks, which are referred to
specifically as cost-per-click or CPC.
COST PER CLICK (CPC)- The
amount of money you have to pay whenever someone clicks on your advertisements,
links, or text when you use an ad-buying program.
COST PER THOUSAND IMPRESSIONS (CPM)-
The CPM model refers to advertising bought on the basis of impressions.
The total price paid in a CPM
deal is calculated by multiplying the CPM rate by the number of CPM units. For
example, 100,000 impressions at $10 CPM equals a $1,000 total price.
CSS- It is the acronym for
Cascading Style Sheets and it is now commonly used to style webpages instead of
HTML. A webpage can have many different CSS, each controlling the look of part
of the page and one CSS that combines everything and bring the entire webpage
together.
D
DATA TRANSFER- The total amount
of outbound traffic from a website (excluding email), typically measured in
gigabytes (GB). Data transfer is often confused
with another term – bandwidth. The difference between bandwidth and data
transfer is that bandwidth is a rate and data transfer is a total. Note: Many hosts use the terms bandwidth and
data transfer interchangeably, referring to a monthly data allowance as
bandwidth.
DEDICATED HOSTING- A type of
hosting where a portion of space on the hosting company’s servers is allocated
exclusively to you for your domain or site. Hostgator has reliable dedicated
servers and is a great choice for hosting your sites.
DEDICATED IP- An IP address dedicated to a
single website. Dedicated IP addresses are
mainly needed for SSL. To avoid the risk of being caught up in an IP ban,
search engine optimizers tend to prefer dedicated IPs. Regardless of whether
this is a real or perceived risk, many webmasters would rather be safe than sorry.
DEEP LINKING- Linking to a web page other
than a site's home page. Some argue that deep linking unfairly eliminates the
ability of the home page to contribute to brand building and ad serving
functions.
DIRECT LINKING- It means
placing a link for an affiliate program in an advertisement, article, or some
other form of advertisement leading visitors to the merchant’s site. This is
not as effective as leading visitors to a intermediary landing page that
pre-sells the affiliate product.
DIRECTORY- A web directory
groups links to websites into categories and displays them, making it easy for
people to find websites that interest them. Placing a link to your website at
web directories is also a way to get back links.
DOMAIN NAMES- It is the name of
your website and is made up of a series of alphanumeric strings separated by
periods. Example of domain names are:
love.com, or internetguru.com. You can register a domain name for yourself at godaddy.com.
DOORWAY PAGE- A web page made specifically
to rank well in search engines for particular keywords. It serves as an entry
point through which visitors pass to the main content. Doorway pages are often looked upon a "tricks" my search engines and the practice is highly frowned upon by sites like Google.
E
E-COURSE- A series of online
lessons or e-mails that teaches or provides you with information on a specific
topic. In other words, it’s a course that is conducted over the Internet.
EMAIL MARKETING- A form of
marketing whereby you use email to send salesletters and newsletters to your
subscribers/customers to promote a service or product. It is now commonly used
in home-based business and commercial industries because it is much more
cost-effective compared to traditional printed direct mail, and also because
subscribers can instantly receive the emails.
EXCLUSIVITY- The contract term
in which one party agrees to grant another party sole rights with regard to a
particular business function. This is often seen in some
advertising networks which demand exclusivity. Others which do not demand
exclusivity offer a higher rate for an exclusive deal than the standard rate
given to non-exclusive deals.
EZINE- It means electronic magazine and is
basically an online magazine.
EZINE DIRECTORY- Directory of electronic
magazines, typically of the email variety. Ezine directories are like
catalogues that list the different available electronic magazines online. They
often organized into high-level categories similar to other general Web
directories. Once you find the ezine directory best suited to your needs, don't
let it go.
F
FACEBOOK- A social networking site located
at facebook.com.
Facebook is the largest social
networking site in the world, with more than 1 billion active users as of September 2012.
Following its rise to popularity, marketers can utilize this site to reach
people by using direct Facebook advertising or by non-advertising avenues
(social media marketing and/or content marketing).
FAVICON- A small icon
(typically a logo) that is used by some browsers to identify a bookmarked Web
site. Favicons are most used by large,
well-branded sites such as portals and media companies. These little custom
icons are used to make a website bookmark more prominent in a long bookmark
list. The display size of a favicon in
the Favorites list is 16x16. Files are recognized by the ".ico"
extension.
FLASH- A popular way to add
content to a websites as the pictures, graphics and words are often moving and
colorful, making them interactive and also visually interesting for visitors.
FORUM- An online meeting place
for people with common interests to exchange views and ideas on a particular
topic.
FORWARDING- Resending an e-mail from your
e-mail inbox to another email address.
FRAMES- A structure that allows
for the dividing of a Web page into two or more independent parts. Frames are often used to keep
one or more parts of a Web page static while another part of the page is
scrolled or loaded. Benefits can include faster page loading and the ability to
keep a navigation bar present on the visible part of the page.
FREQUENCY CAP- Restriction on
the amount of times a specific visitor is shown a particular
advertisement. Frequency capping is used to
avoid banner burnout so that visitors are not being overexposed causing
response to drop. This method is effective for campaigns of a directresponse
nature measured by click-throughs. However, it defeats the purpose of campaigns
targeting to build a website’s/company’s branding.
FTP (FILE TRANSFER PROTOCOL)- A way of
transferring files from your computer to your website or vice versa. You
usually have to use some kind of software such as SmartFTP or FileZilla, to do it.
G
GEO TARGETING- A method of
detecting a website visitor's location to serve locationbased content or
advertisements. A website
visitor’s location can be detected by the computer’s IP address. The first
three digits of an IP address
corresponds to a country code, while the succeeding digits often refer to
specific areas within that domain.
GIVE AWAY RIGHTS- These rights enable you to give the product away for free.
GOOGLE CHECKOUT- An online payment system
powered by Google.
Google checkout enables users to
save their credit card information in their Google account so that they can
quickly perform online purchases in participating sites, without needing to
manually enter credit card information every time.
GOOGLE INSTANT- A feature of
Google's search engine that shows instant search results as the keyword query
is being typed.
For search marketers, Google
Instant has the potential to funnel more traffic towards phrases suggested by
the system, and short-circuit some of the natural long-tail search activity.
GUERILLA MARKETING- A form of
online marketing using unconventional methods and is sometimes viewed as
unethical because of certain techniques used. It aims to get the greatest
possible profits from the most minimal amount of resources.
GUEST BLOGGING- Writing a blog
post to be published on another blog as a temporary featured author.
GURU-
A person that is an expert in a certain area or has had remarkable
success in that area, and uses their knowledge to guide others.
H
HEATMAP- A graphical
representation of data where varying degrees of a single metric are shown using
colors. A very powerful tool when
preparing website navigation and sales copy, heatmaps are often used by online
marketers to evaluate the most-used parts of a web page. It can be via
eyetracking, clicktracking, mousetracking, etc. Results of most viewed parts of
the page are often displayed with dark red, with less viewed parts displayed as
lighter red, orange, yellow, etc.
HITS- The number of file
requests for your website where even images and index page also count as single
hits. It is not a good way to measure the amount of traffic to your website.
HOME PAGE- The main page of a Web site.
The home page can be said to be
the most important page of a Web site. This is because visitors who arrive at a
slow-loading or poorly-designed home page may not view the rest of the site.
They might even decide to avoid the site in the future. Therefore, home pages
should be designed intricately to be fast-loading and intuitive.
HOSTING- An online place that
holds all the files for your websites as well as provides you with bandwidth,
the amount of space that you can use, and database accounts. Hosting is also referred to as web hosting.
HTML- It is the acronym for Hypertext
Markup Language and is the code used to define webpages. You can use it to
define the look of text, buttons, banners, and other components of your
webpages.
HYBRID MODEL- A combination of two or more
online marketing payment models. A
hybrid campaign might be a mix of CPM, CPC and CPA; or a mix of CPC and CPA
models. Hybrid deals are sometimes seen as a way to further split the risk
between publishers and advertisers.
I
IM- It is the acronym for
Internet Marketing and means marketing products or services online to make
money. It is also short for instant messaging. AIM used to be a popular instant messaging service. Today people tend to use services like ICQ or Skype.
IMPRESSION- It is the number of
times your link appears on another website and is often used in Adwords to show
how many times your ads are displayed.
INBOUND LINK- A link that directs people
to your website.
INCENTIVIZED TRAFFIC- Visitors
who have received some form of compensation for visiting a site. Incentivized visitors typically
do only what is necessary to gain the incentive and nothing more. Incentives
may come in the form of cash, points, or other means. While incentivized
clicks/traffic is the most notable incentive-based action, other forms exist
such as incentivized registrations.
INBOUND MARKETING- A marketing
model whose sales performance relies on the initiative of its client base to
find and purchase a product. Inbound marketing is best
described as a passive sales model. Unlike outbound marketing, a buyer should
make the "first move" before any promotional tactics are used.
INTERSTITIAL- An advertisement that loads
between two content pages. Interstitials are a form of interruption marketing. One of
the most common interstitials is the pop-up ad. Another emerging format is a
full-page ad that interrupts sequential content, forcing exposure to the
advertisement before visitors can continue on their content path.
J
JAVASCRIPT- A type of programming language
used in web pages to give it interactive components and it is usually shorter
and more powerful than coding only in HTML.
Tip: JavaScript is good if you want shorter code but when Google ranks
your website, it will not be able to read it as content.
JOINT VENTURE (JV)- It means
working together with another marketer to make money. Both parties make certain
agreements and follow them through till the end of the agreement term.
K
KEYWORD DENSITY- Keyword
density is the percentage of times a keyword or phrase appears on a web page
compared to the total number of words on the page. In the context of search
engine optimization, keyword density can be used as a factor in determining
whether a web page is relevant to a specified keyword or keyword phrase.
KEYWORD RESEARCH- The act of
finding keywords that are searched for often in search engines but have little
competition. For example if you wanted to decide which is better to use on your website, Love U or I Love You, you could do keyword research to determine which would get more searches (is more popular).
KEYWORDS- The word or phrase
that you are trying to target for a particular website, web page, or article,
and it is also the actual word or phrase people type into search engines. An
example is “dog training”.
KEYWORD MARKETING- A form of
marketing involving putting your message in front of people who are searching
using particular keywords and phrases. For ad buyers, keyword marketing
involves purchasing ad units, typically banners, on the search results page
when a Web surfer searches for particular keywords and phrases. For search
engine optimization professionals, keyword marketing involves achieving top
placement in the actual search listings.
KEYWORD STUFFING- The
excessive, unnatural use of keywords on a web page for search engine
optimization purposes.
KEYWORDS TAG- META tag used to
help define the primary keywords of a Web page. The keywords tag belongs in the
<HEAD> section of a Web page, typically placed below the META description
tag. Keyword tags are additional information to the website content. Do not use any keyword excessively, as
search engines will perceive this as spamming. Also, keep the keywords and phrases
relevant to the actual text of the page.
L
LANDING PAGE- The page between
your advertisement or article and your merchant’s website. This page usually
contains a review of the merchant's products or a testimonial for the
merchant.
LINK EXCHANGE- It means
swapping your link with others. They
then display your link on their sites, and you post their link on your
website.
LIKE-GATE- A barrier requiring
a user to "Like" a brand's page before they can access certain
content from that brand on Facebook. Like-gating is a marketing
effort by brands on Facebook to increase their Fans more quickly than they
would otherwise. Marketers use great offers to persuade people into becoming
fans on a Facebook fan page. This concept is similar to "email
subscribers" and "permission marketing".
LINK BUILDING- The process of
increasing the number of inbound links to a website in a way that will increase
search engine rankings. Link building is a process to
improve a page's search ranking for a given keyword or keywords. A page's rank
(generally) improves by increasing the number of incoming links, whose
corresponding anchor text is relevant to the targeted keyword(s).
LINK CHECKER- Tool used to check for
broken hyperlinks. Link checking is one aspect of
site management -- the regular maintenance necessary to keep a site up-to-date. A "broken hyperlink"
refers to a link that does not correctly point to the intended destination
page. A hyperlink is "broken" when the destination page is deleted or
moved to another location.
LINK POPULARITY- A measure of
the quantity and quality of sites that link to your site. Link popularity is under the off-page
criteria of search engine optimization. It is used to determine quality
content. Off-page criteria of search engine optimization adds the aspect of
impartiality to search engine rankings, as citations from other authors in the Web
community helps define a site's reputation. In theory, great sites will
naturally attract many links, and content-poor sites will have difficulty
attracting any links.
LINKBAIT- A piece of content
deliberately created with the primary purpose of attracting inbound links. In the earlier days of the web,
site owners noticed that certain types of content generated an inordinate
amount of inbound links, especially from the blogosphere and influential sites
like Digg. That gave rise to a flood of content that was increasingly
formulaic, the most blatant of which spurred the name linkbait. An example of LINKBAIT would be an ad on Facebook or a similar site that would show a famous celeb like Kim Kardashian and then the headline ... KIM KARDASHIAN DID WHAT? They don't actually tell you what she did, it's a link meant to bait you into clicking it to drive traffic to their site. The site you visit may or may not have anything relevant to Kim Kardashian. It was just meant to get you to click.
LINKEDIN – LinkedIn.com is a
business-related social networking site. Founded in December 2002 and launched in
May 2003, it is mainly used for professional networking. As of 22 March 2011,
LinkedIn reports more than 120 million registered users, spanning more than 200
countries and territories worldwide. Here’s a course for you to master
LINKROT- When Web pages
previously accessible at a particular URL are no longer reachable at that URL
due to movement or deletion of the pages. (broken links)
LIST- In email marketing, it
refers to a database of people who are interested in your market or niche and
have signed up with you. The information is usually stored in your
autoresponder service.
LIST BUILDING – the process of
adding subscribers/customers to your database. In other words, when someone visits your site you can say something like CLICK HERE TO SUBSCRIBE TO MY NEWSLETTER - that is list building.
LOG FILE- File that records the activity
on a Web server. Log files generate information
such as which files are requested, when files are requested, who requested
them, and where they were referred from.
M
MANUAL SUBMISSION- Adding a URL
to the search engines individually by hand. Manual search engine submission may
be more time consuming than automated search engine submission, but a fair
amount of optimization specialists stick with the "old fashioned
way."
MARKETING PLAN- The part of the
business plan outlining the marketing strategy for a product or service. The marketing plan includes
information such as the product or service offered, pricing, target market,
competitors, marketing budget and promotional mix.
There is off-the-shelf software
to guide entrepreneurs through the formulation of a business plan. Some sites
also offer sample business plans to emulate for added guidance.
MAILING LIST- A group of all
the people who have willingly given to you their email address, and you can at
any time send emails to these group of people telling them about products and
services you are promoting.
MERCHANT- The seller of a
product or service, and you are trying to get people to buy from the seller so
you can make money.
META SEARCH ENGINE- A search
engine that displays results from multiple search engines. Not all search
engines are metasearch engines. In non-metasearch engines, there may be primary
listings and secondary listings. The secondary listings serve as a backup to
enhance the search coverage... or as a premium (paid) service to enhance the
search engine's revenue. These additional listings may or may not be clearly
distinguished as being outside the primary results.
META TAG- A part of your HTML
code contains information describing your web page, and this part of the code
is often displayed in search engine results.
MINI-SITES- They are something
like landing pages but contain more information about the product, service,
niche, or merchant at the site. You would typically have about 4-5 pages of
related information and this increases the amount of information you have for
Google to scan, which might result in a higher Page Rank for your site.
MODERATOR- In a forum, specific
people are given the power to watch over and regulate what other people at the
forum post, and if something breaks the predefined forum rules, a moderator can
delete the post and/or ban the person who posted the content from the
forum.
MOUSETRAPPING- The use of
browser tricks in an effort to keep a visitor captive at a site, often by
disabling the "Back" button or generated repeated pop-up
windows.
Mousetrapping is one of the most
extreme marketing tactics on the Web. The goal is to extract maximum value from
one-time visits, typically by bombarding visitors with a never-ending supply of
traffic-exchange banners and pay-per-click links.
MYSQL- An online database that is included
with your web hosting package. It gives you the ability to maintain a database
through your web host storing information such as customer logins, the way they
like their web pages to be displayed, etc.
N
NAVIGATION- That which
facilitates movement from one Web page to another Web page.
Clear and user-friendly
navigation is often taken for granted, but it plays a crucial role in getting
site visitors to view more than just the home page. If navigation choices are
unclear, visitors may elect to hit the "Back" button on their first
(and final) visit to a Web site. Once they enter, the real challenge begins, as
it is no easy task to allow first-time visitors to get take maximum advantage
of a site.
NETIQUETTE- Short for network
etiquette, the code of conduct regarding acceptable online behavior.
NEWBIES-
This refers to people who are new or inexperienced at something.
NEWSLETTER- This is an online
publication that you email to a list of people who signed up for it. It can
contain information related to the reason why they signed up for it.
NICHE- A specialized subset of
a market comprising of a group of people with interest in a specific area that
you want to target and promote to. An example would be:
NICHE RESEARCH – The process of
researching profitable niches to market to. For example a shoe is your main product, but it would be hard to compete against all those people who sell shoes so instead you decide to compete in the niche market of high heels. So basically your "niche" is the type of shoes.
O
OPTIN- This is when a person
signs up to be in your mailing list. Double opt in is when the person will have
to confirm his subscription through e-mail as well. Tip- Double opt in helps you ensure that
your subscriber provided a working email.
OPT-OUT- (1) type of program
that assumes inclusion unless stated otherwise. (2) to remove oneself from an
opt-out program. Opt-out is sometimes used to
refer to email which assumes inclusion; sometimes having "Yes"
automatically checked on a signup form, sometimes by adding your name directly
to a list. (Although in the latter case the term email spam is often used.)
The terms opt-out and
unsubscribe have subtly different, yet related, meanings. You unsubscribe to
something to which you had previously subscribed. You may opt-out of something
you never joined in the first place.
ORGANIC
SEARCH- The unpaid entries in a search engine results page that were
derived based on their contents'
relevance to the keyword query versus all the other indexed content on the web.
With the introduction of features like Google OneBox &
Universal Search, the organic
search results are not as simple as ten ordered text listings. Now the free
side includes things like videos, images and product listings, giving site owners
multiple opportunities to get more "organic" exposure.
OUTBOUND LINK- A link to a site outside of
your site. Outbound links send visitors
away from your web site. Attitudes towards outbound links vary considerably
among site owners. Some site owners still link freely. Some refuse to link at
all, and some provide links that open in a new browser window. The con of outbound linking is
that it risks losing time and money from site visitors. This can be a large
risk if a site is facing high customer acquisition costs.
OUTSOURCING- Getting other people and
paying them to do work such as writing your web pages, articles, ads, and sales
pages for you. Fiverr.com is a very popular outsourcing website, where you can hire someone to do almost anything for you.
P
PAGE VIEW- Request to load a single HTML
page. Page views are only important to
the degree they play a part in a site's revenue model. If a site earns much of
its revenue from advertising, then page views are important because of their
contribution to ad inventory. If a site only earns revenue on sales, then page
views are not a key statistic. Page views without corresponding sales may even
be viewed as an expense.
PAGEJACKING- Theft of a page
from the original site and publication of a copy (or nearcopy) at another site.
Pagejacking does not mean taking over a page on the original site.
In fact, the original site can be
completely unaware that the theft has occurred.
PAY PER SALE (PPS)- Online
advertising payment model in which payment is based solely on qualifying sales.
Advertiser only pays when sales are generated by the destination site based on
an agreed upon commission rate.
PAYPAL- A service that allows
any individual or business with an email address to send and receive payments
online securely, easily and quickly. It supports 190 countries and regions
around the world.
PAGE LOADS - It is the number
of times your page has been accessed and is a popular way of counting the
number of people that visited your site, but it is not as good a way as
counting the number of unique visitors.
PARALYZATION- It is something
which is experienced by most newbies and is something like information
overload. It means that you have read so much information that you do not know
where to start and what to do next.
Tip- All you need to do to get
over your paralyzation is to focus and choose to do one thing at a time.
PAYMENT THRESHOLD- Many websites that pay
you commission or a fixed fee enforce this and it is the minimum amount of
money that you have to earn from them before you will get the actual
money.
PDF- It is an acronym for
Portable Document Format and it is a file format by Adobe. This is the most
popular file format used for ebooks.
PHP- It is a scripting language
that is mainly used to create dynamic web pages, allowing you to add different
interactive elements on your website. It is mostly used on Linux servers or
hosting servers.
PRIVATE MESSAGE (PM)- These are
little messages that you can receive or send to other people in forums or using
other applications. It is something like an email between you and the other
person without both of you having to actually exchange email addresses.
PODCAST- A series of audio or
video files that are syndicated over the Internet and stored on client
computing devices for later playback.
POP-UNDER AD- An ad that
displays in a new browser window behind the current browser window. The
pop-under ad is the sneakier relative of the pop-up ad. While popup ads are
often shown (and closed) instantly, pop-under ads linger behind the current
browser window, appearing only after other windows have been closed.
POP-UP AD- An ad that displays in a new
browser window. Pop up windows come in many
different shapes and sizes, typically in a scaled-down browser window with only
the Close, Minimize and Maximize commands.
PORTAL- A site featuring a
suite of commonly used services, serving as a starting point and frequent
gateway to the Web (Web portal) or a niche topic (vertical portal).
PAY PER CLICK (PPC) –– This
refers to a payment scheme where you have to pay whenever someone clicks on
your ads, or links.
PAY PER LEAD (PPL) – This
refers to a payment scheme where you pay someone or a company whenever a lead
is generated for you.
PAGE RANK (PR)- This is a
number assigned to your page by Google search engine and it is a measure of its
importance on the Internet. Google no longer tells websites what their page rank is. They used to provide us with a number between 0 and 10. The more links you had to your website, the higher your page rank was. However as of last year, they stopped telling the public due to massive abuse of the system. They didn't want people to try and game the system. Google still uses Page Rank to determine how much traffic they send you, you just don't know what that number is anymore.
PRE-SELL- Pre-selling means you
giving a personal review or testimonial for a product or merchant. By doing so,
you are telling potential customers more about the product, its good and bad,
and so remove any doubts they have before directing them to the merchant's
site.
PRESS RELEASE- It is an
announcement to the public with respects to the
who, what, where, when and why of a topic. It can include things like
what is new, what is going to happen, etc.
PUBLISHERS- These are people
who allow advertisers to place advertisements and links on their web pages, and
in return for it, they get paid by the advertisers.
R
RECIPROCAL LINKS- These are the
links that you have that points back to directories or any other sites, in
return for them displaying a link to your website on their sites.
REDIRECTING- It means
automatically transferring visitors from one site to another site. Usually you
transfer people from a site with a shorter URL to one with a longer URL so that
visitors only need to type a shorter address to get to your site and can
remember it better. It's also referred to as a 301 redirect.
RESELL RIGHTS- These rights
allow you to sell the product but you can pass the sell rights to customers.
This means that the person who bought the product from you cannot sell it.
RESOURCE (BIO) BOX- A small
area of text that you get when submitting articles which is used to place
details about you, your website or product.
Tip: The more interesting you
make your bio box, the more likely people will click the link to visit your
site.
RETURN DAYS - The number of
days an affiliate can earn commission on a conversion (sale or lead) by a
referred visitor. If an affiliate program offers
45 return days, commissions are earned for conversions completed any time
within 45 days of the initial click-through on the affiliate link. The visitor
may later go directly to the merchant's site and not visit the affiliate's site
again, as software is used to track the visitor's origin.
RSS- Acronym for Really Simple
Syndication. It is a feed of posts or information at your site. When someone
signs up to get it, they receive notification via their reader whenever your
site is updated with new content.
RUN-OF-SITE- Ad buying option
in which ad placements may appear on any pages of a target site.
S
SALES COPY- It is the
information written on your sales page aimed at getting visitors attention and
eventually for them to purchase your product or service.
SALES LETTER- It is a letter to
the customer aimed at getting them to purchase your product or service. It can
contain information such as product description, benefits, price, testimonials,
etc. Otherwise known as sales page or sales copy.
SCRIPTS- Small portions of code
that allow web browsers to perform interactive and dynamic tasks such as
allowing you to move widgets, enabling you to add items to shopping cart,
countdown product quantity, and many more.
SEARCH ENGINE- A program that
indexes documents, then attempts to match documents relevant to a user's search
requests. A search engine powers the search process
and provides results for a search destination. Web search engines attempt to index a
large portion of pages on the World Wide Web. Other search engines are topic-specific,
region-specific, and even site-specific. The most popular search engine is Google, followed by Bing.
SEARCH ENGINE OPTIMIZATION (SEO)-
The process of designing, building, and promoting a website with the search
engines in mind..
SERPs-It is the acronym for
Search Engine Results Page, and it is the page that is returned when you search
for a keyword in search engines. The page displays all the results returned for
your keyword.
SEARCH ENGINE SUBMISSION- The
act of supplying a URL to a search engine in an attempt to make a search engine
aware of a site or page. When submitting to search engines, sometimes
additional contact information, including name and/or email address is needed
for consideration.
SEARCH RETARGETING- The use of
a site visitor's search history as a basis for the ads that the visitor will
see. For example, suppose a search engine user regularly searches for terms
like "clean", "energy" and "environment" for a
couple of hours. With this data, ad providers like Google AdWords or Yahoo!
Marketing can serve ads about sustainable living and environmental protection.
SERVER- A computer or computer
program that manages access to shared resources in a network of computers. Server is also referred to as a web server. It's what your web hosting company uses to put your website on.
SEARCH SPY- A perpetually
refreshing page that provides a real-time view of actual Web searches. While
not as immediately useful as keyword databases that summarize monthly totals,
search engine spies can give insight into how people actually search. Search
engine spies come in filtered and unfiltered varieties.
SKYSCRAPER AD- An online ad significantly
taller than the 120x240 vertical banners. Skyscraper ads are tall with
standard sizes of 120x600. The wide skyscraper is 160x600. These types of ads
are often called skyscraper banners, although some examples have mimicked the
look of a banner by using a combination of ad buttons
SHARED HOSTING- It means that
all the websites are located on one server and each has a different part in the
server so that they are separated. Using a shared hosting plan allows you to save money for sites that are to small to need their own dedicated server.
SHOPPING CART- Software used to
make a site's product catalogue available for online ordering, whereby visitors
may select, view, add/delete, and purchase merchandise.
Shopping carts are available as
standalone software or as part of hosted storefronts.
SIGNATURE (SIG)- Usually in
forums and e-mail, you can insert your own signature at the end of the message.
You can place information to promote your product, website, or any other
information that is within the forum rules.
SITE BUILDER- It is a software
that you can use to easily create your website instead of coding it with HTML
from scratch. You can use the software to help link all your web pages, add
images and text to your content, and many more.
SITE SEARCH- Search functionality specific
to one site. Site search can make or break
the user experience. Great search results can help win long-time visitors. Poor
search results ("no records found" or "every record found")
risk losing visitors forever.
SOCIAL BOOKMARKING- Social
bookmarking is a new way to advertise your website by adding a link to your
website at social bookmarking sites where people will be able to see them. It
is an effective way to get traffic to your website.
SPAMMING- This means sending
unsolicited emails to a large number of people. Another form of spamming is when
you post a large number of unrelated messages at forums just for getting
traffic to your website.
SPLASH PAGE- A branding page before the
home page of a Web site.
Splash pages are usually
graphic-intensive pages that appear before the main home page. Some feature
standard graphic format such as GIF and JPEG; others feature formats such as
Macromedia Flash that require a special plug-in (which a visitor must download
if he or she does not already have one).
SQUEEZE PAGE- A web page
specially designed to obtain the email address of visitors. To do so, you can
offer people a free gift, discount, etc so that they will sign up and give you
their email address.
STICKINESS- The amount of time spent at a
site over a given time period.
Stickiness is often measured in
the average minutes per month visitors spend at a site or network. Sometimes
stickiness is measured in terms of page views.
When defined as minutes per
month, site stickiness is a function of number of visits (repeat usage) and
time spent per visit (session stickiness).
SUBDOMAINS- These are websites
that are part of your main website. For example, in the domain ILoveYou.com
a subdomain could be blog.ILoveYou.com.
SURROUND SESSION- Advertising
sequence in which a visitor receives ads from one advertiser throughout an
entire site visit.
SUPER AFFILIATE- An affiliate
capable of generating a significant percentage of an affiliate program's
activity. A super affiliate might account for more results than hundreds or
thousands of smaller affiliates combined. Partnering with a super affiliate
allows affiliate managers to spend less time on administrative duties and more
time on generating results.
T
TEMPLATE- A predefined file
that contains common images or headers that are required for a website or
advertisement, which you can just use by adding in your own details. This way,
you do not have to create everything from scratch each time you need to create
a similar website or advertisement.
TEXT AD- Advertisement using text-based
hyperlinks. Text-based ads, although common
in email, have been dominated on the Web by their graphical-based counterparts.
TEXT LINK EXCHANGE- Network
where participating sites display text ads in exchange for credits which are
converted (using a predetermined exchange rate) into ads to be displayed on
other sites.
TITLE TAG- HTML tag used to
define the text in the top line of a Web browser, also used by many search
engines as the title of search listings.
A title tag belongs in the <HEAD>
section of a Web page, above the <BODY> section.
TRACKING CODE- Many affiliate
programs use this to relate sales to the affiliate marketer. They do so by
putting small pieces of code in an affiliate link so that they know who to
credit the sale to when purchase are made via that link.
TRAFFIC- It is the amount of visitors to
your website. Driving traffic means actively finding ways to get more visitors
to a website. The more visitors you get, the more sales you are likely to have.
TRUE COMPETITION- The actual
competition your website faces. To find out your true competition, search with
quotes around your target keywords and the results returned are those websites
that target exactly the same keywords as you do.
TURNKEY SITES- These are
websites that have everything set up for you. All the text, images, tables,
headers, and links are already set up at the website and ready for you to use.
You just need to get traffic and also may have to add your own tracking code to
the links.
TWITTER – Twitter.com is an
online social networking and microblogging service that enables its users to
send and read text-based posts of up to 140 characters, informally known as
"tweets", and images.
TWO-TIER AFFILIATE PROGRAM- Affiliate
program structure whereby affiliates earn commissions on their conversions as
well as conversions of webmasters they refer to the program.
U
UNIQUE VISITORS- It is the
number of different people to your website. The people are identified by their
IP, which is their Internet address. You can use a tool to find out how many
unique IPs there are to your website and can also customize how often the
unique IPs are counted.
UNDERDELIVERY- Delivery of less
impressions, visitors, or conversions than contracted for a specified period of
time.
Underdelivery can occur for a
variety of reasons. A site or network may experience an unexpected drop in
traffic. Low CPM campaigns may be bumped for high CPM campaigns.
URL- Location of a resource on the
Internet. A URL, short for universal resource locator,
includes the protocol (ex. HTTP, FTP), the domain name (or IP address), and
additional path information (folder/file).
An example URL: http://google.com.
USABILITY- The ease with which visitors
are able to use a Web site. Web site usability is about how
quickly and easily visitors are able to make use of the site. Usability is a
concern for marketers because of its potential impact, positive or negative, on
marketing metrics such as conversion rates, which in turn affect profitability.
V
VIRAL MARKETING- A marketing
method that depends on people to share information promoting a product or
service to all of their friends quickly.
VERTICAL BANNER- A banner ad measuring 120
pixels wide and 240 pixels tall. According to the IAB
(Interactive Advertising Bureau), vertical banner specifically refers to a
banner ad measuring 120x240. Technically, there are other banner ad sizes that
are also vertical in nature. Skyscrapers ads, for instance, are significantly
taller than wide, but they have their own specific name.
VLOG- A blog that publishes video content;
a video blog. Vlogs surged in popularity with
the advent of broadband (a.k.a. high-speed) internet, which allowed real-time
viewing of video content. If you post a video on YouTube talking about your life, you are "vlogging".
VOLUNTEER DIRECTORY- A Web directory
staffed primarily by unpaid volunteer editors. dmoz.org is a popular volunteer search directory.
W
WEB 2.0 - A term often used to
describe the ongoing technological change on websites that provide
high-technology web-based applications to end users. Web 2.0 websites are
generally sites where visitors are able to submit and control content. An
example of Web
2.0 site is YouTube.com.
WEB BROWSER- A software
application that allows for the browsing of the World Wide Web. Eg: Internet
explorer, Mozilla Firefox etc
WEB DESIGN- The selection and
coordination of available components to create the layout and structure of a
Web page. Web design has a significant
impact on Web marketing efforts. Factors like how visitors find the site
(search engine optimization), how long visitors use the site (site stickiness),
how likely visitors are to return (repeat visitors) and how often visitors buy
or register (conversion rate).
WEB DIRECTORY- Organized, categorized
listings of Web sites. The terms "Web
directory" and "search engine" are often used interchangeably.
Web directories are organized Web site listings put together by human
reviewers, whereas search engine listings are put together by automated systems
and lack a navigable structure. Much of the confusion stems from the various
hybrid models that have developed over time, as search engines have
incorporated directory features to assist with. Yahoo used to be a web directory. dmoz.org is a popular web directory.
WEB RING- A means for
navigating a group of related sites primarily by going forward and backward. Web rings are large-scale grassroots
phenomena made up primarily of small/midsize sites. The number of web rings and member sites
runs into the millions.
WEB SITE TRAFFIC- The amount of visitors
and visits a Web site receives. Web site traffic was initially
viewed as an all-important metric for gauging success on the Web. Now
profitability is the focus, and Web site traffic is only part of the equation. Web site traffic x conversion = results. Web site traffic is still
important, as you can't have conversions without visitors, but it is becoming
less important as a standalone metric.
WHOIS- A website that enables
you to find out who the owner of a domain is, where it is hosted, and contact
information of the owner. http://www.networksolutions.com/whois/index.jsp
WORD-OF-MOUTH MARKETING- A
marketing method that relies on casual social interactions to promote a
product. A person is more likely to believe something that comes from a person
that he knows or respects, instead of a canned source like commercials and
print ads.
WORDPRESS- A popular website
and script that is used for blogging. This website is different from others as
it enables you to posts as well as pages to your blog. You can download
Wordpress here: http://www.wordpress.org
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